Regional Business Director

Profound Medical•Chicago, IL

About The Position

Profound Medical is seeking a Regional Business Director to lead U.S. sales strategy and manage Capital Sales Executives and Clinical Sales Specialists to drive business growth and market penetration. The role focuses on building and supporting a high-performing team, strengthening market presence, and collaborating with Key Opinion Leaders (KOLs) to bolster product credibility and expand reach. The candidate may be based in the surrounding East region, including neighboring states, provided they are located near a major airport. The position supports the company's mission to change the standard of care through precision tissue ablation using real-time MR imaging, thermal ultrasound, and closed-loop temperature feedback control.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
  • Proven experience executing direct sales strategies focused on both capital and clinical product lines.
  • Expertise in leading and coaching Capital Sales Executives and Clinical Sales Specialists to achieve performance goals.
  • Ability to set and monitor financial targets, manage budgets, and assess performance to meet revenue objectives.
  • Experience with CRM systems for tracking sales performance, managing leads, and conducting reviews.
  • Medical device or healthcare industry knowledge, including familiarity with regulatory requirements, product positioning, and market trends.
  • Experience building and managing KOL relationships, including event planning, presentations, and partnership development.
  • Ability to foster productive relationships with sales teams, KOLs, and internal stakeholders.
  • Strong verbal and written communication skills for presentations, reporting, and influencing partners.
  • Ability to troubleshoot challenges, adapt strategies, and remain solution-focused in a competitive market.
  • Effective time and task management, with the ability to prioritize multiple projects and meet deadlines.

Nice To Haves

  • Master’s degree (MBA or similar) or specialized training in Sales Management or Healthcare Sales.
  • Relevant certifications in sales, management, or business development.

Responsibilities

  • Develop and implement a direct sales strategy across targeted U.S. regions, focusing on capital equipment and clinical solutions.
  • Identify and prioritize regions with high growth potential, aligning expansion plans with company goals.
  • Set and manage sales targets for Capital Sales Executives and Clinical Sales Specialists, aligned with company revenue objectives.
  • Monitor team performance and provide ongoing coaching to support goal attainment and adherence to company standards.
  • Conduct regular business reviews with sales teams and implement action plans as needed to meet targets.
  • Identify and collaborate with KOLs to build a credible network supporting product positioning.
  • Develop and sustain strong KOL relationships to support sales objectives and enhance market visibility.
  • Organize and manage KOL activities, including events, presentations, and collaborative projects, to drive product awareness and adoption.
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