Regional Business Development Manager

Emerus • Keller, TX

7d

About The Position

The Regional Business Development Manager is responsible for achieving and surpassing volume growth goals for assigned regions. Reporting directly to the SVP of Marketing, the role is a critical member of the regional team and works regularly with marketing and regional leadership, including market CEOs and hospital administrators, joint venture partners, local physicians and service providers, and community leaders. The manager identifies volume growth opportunities, assesses competitive dynamics, and develops strategies to exceed annual goals.

The manager also works with the centralized branding and advertising team to develop go-to-market strategies that support growth plans, serve local communities, and identify customer and area growth opportunities. The role cultivates referral relationships, supports patient engagement and local marketing programs, represents the organization in the community, and analyzes market information to guide effective local marketing activities.

Requirements

• At least 5 years of sales, business development, or field marketing experience with direct responsibility for meeting sales goals; healthcare experience is preferred.
• Demonstrated customer service skills and experience.
• Ability to interpret and communicate information, including marketplace changes and patient utilization patterns.
• Expertise in consultative sales models.
• Experience making presentations and speaking publicly.
• Experience crafting proposals to obtain business and/or strengthen relationships.
• Fluency in written and spoken English.

Nice To Haves

• Bachelor’s degree, preferably in marketing or business administration.
• Clinical training with appropriate certifications and work experience in the healthcare industry.
• Healthcare knowledge and experience.

Responsibilities

• Cultivate mutually beneficial relationships with key referral sources to drive patient volume at assigned facilities.
• Support the development and execution of programs that engage prospective and current patients and generate additional referrals.
• Serve as a brand ambassador and community liaison to build the organization’s reputation and connection with the communities it serves.
• Collaborate with the corporate brand team to execute local marketing campaigns.
• Execute product launches, including promotion and education, to meet regional goals.
• Gather, assimilate, and analyze market and competitive information to ensure local marketing activities are effective and efficient.
• Act as a marketing liaison to regional staff.
• Facilitate and grow relationships with hospital partner staff.
• Complete 40 or more sales visits weekly.
• Maintain and mine the referral/contact database.
• Continuously update competitor maps.
• Provide weekly and monthly reporting as assigned.
• Attend staff meetings and other company-sponsored or mandated meetings as required.
• Travel to all facility locations within the assigned region.
• Perform additional duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed