Regional Business Development Manager

Owens Corning•St. Cloud, MN

About The Position

The EZ Sheath Regional Business Development Manager is accountable for creating builder demand, expanding channel availability, and delivering profitable revenue growth across the Upper Midwest region, covering Minnesota, Wisconsin, South Dakota, North Dakota, and Iowa. The role develops and converts a qualified pipeline of residential builders, supports product trials and field execution, and partners with distributors, dealers, Marketing, and Technical teams to drive sustained adoption. Success requires strong product, application, building science, market, and financial acumen, along with the ability to build customer relationships, assess opportunities, and translate regional insights into effective commercial action. This is an individual-contributor position with strong cross-functional influence. It owns regional customer prioritization, pipeline management, channel activation, and growth-plan execution, and provides pricing and promotional recommendations to the EZ Sheath Sales Leader.

Requirements

  • Bachelor's degree in business or a related field.
  • At least five years of experience in direct customer-facing sales, business development, or marketing.
  • Demonstrated experience selling to residential builders and creating pull-through demand.
  • Working knowledge of residential construction means and methods.
  • Experience with building materials channels and customers, including residential contractors and one-step and two-step distributors.
  • Demonstrated ability to meet or exceed challenging targets and deadlines across changing market conditions.
  • Ability to travel as business needs dictate, including up to two to three overnight trips per week.
  • Strong cross-functional collaboration skills, particularly across Sales, Marketing, Technical, and channel partners.
  • Strong business development skills, including opening new accounts, attracting new customers, developing a qualified pipeline, and converting opportunities into repeat business.
  • Excellent presentation, negotiation, and customer-engagement skills.
  • Proficiency with CRM, sales tools, and internal and external data sources to maintain pipeline accuracy and support forecasting.
  • Ability to prioritize, follow through, and execute across multiple opportunities.
  • Ability to listen effectively, demonstrate self-awareness, and communicate differing perspectives respectfully and constructively.

Nice To Haves

  • Experience developing successful distributor and co-marketing relationships.
  • Experience with residential sheathing or related exterior building products.
  • Knowledge of building science, codes, regulations, and product applications.
  • Experience launching new products or expanding into new regional markets.

Responsibilities

  • Identify and prioritize high-potential residential builders and projects, using knowledge of the North American residential construction market, distribution channels, codes, and regulations to develop new regional business.
  • Develop and maintain a qualified pipeline, with accurate CRM data and forecasts, to drive builder conversion and pull-through demand.
  • Work through current two-step distributors, local lumber dealers, and specialty one-step distributors; establish new channel relationships where needed to improve availability, activation, and reorder velocity.
  • Engage builders using knowledge of residential construction means and methods, position EZ Sheath in wall assemblies, and resolve field-level objections.
  • Partner with national and regional builder pilot programs to support buildouts and convert pilots into repeatable, scaled adoption across projects and builder divisions.
  • Position EZ Sheath against competitive alternatives to maximize builder value and product differentiation.
  • Deliver regional revenue, margin, builder conversion, repeat-adoption, and channel-activation objectives.
  • Execute brand, channel, and commercial programs in collaboration with Owens Corning partners.
  • Equip distributors and dealers to generate interest, advance qualified opportunities, and close business.
  • Track pilot outcomes and convert successful trials into sustained demand and repeat purchases.
  • Provide pricing and promotional recommendations to the EZ Sheath Sales Leader.
  • Translate strategy, customer insights, and market data into regional action plans; assess customers, competitors, and market conditions to develop clear strategies and recommendations.
  • Use CRM, sales tools, and internal and external data sources to maintain pipeline accuracy and support forecasting; apply continuous improvement to sales processes.
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