Regional Account Manager, Non-Commercial

Red Bull•Dallas, TX

About The Position

The Regional Account Manager, Non-Commercial is a member of Red Bull North America’s Non-Commercial national sales team. The role supports volume, share, and distribution goals by selling and implementing national account priorities at the regional level across major non-commercial foodservice companies. Focus areas include Fitness, Healthcare, College & University, Vending, Regional Contract Foodservice, and Travel. The manager aligns customer and Red Bull priorities across national account sectors and lines of business, building customer relationships and coordinating regional stakeholders across a wide geography. The role influences field sales and marketing teams to bring brand programming to outlets. Candidates may be based in Austin, Texas, or Houston, Texas. The position manages regional market development, distribution, promotions, quality points of distribution, and relationships with customers, Red Bull teams, and distributor partners. It also oversees annual planning and budgets, analyzes business and promotional performance, conducts business reviews, and communicates programs and insights across sales, marketing, distribution, finance, and category management teams.

Requirements

At least 5 years of sales and key account experience, with a strong track record of success.
Demonstrated success implementing regional programs across multiple non-commercial segments.
In-depth knowledge of the Fast Moving Consumer Goods (FMCG) and broadline industries.
Strong analytical skills and experience using internal and external data sources such as IRI and Nielsen.
Excellent communication, active listening, and collaboration skills.
Strong negotiation skills.
Innovative, solution-oriented mindset and ability to act quickly on feedback.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Bachelor’s degree required.
Fluent in English.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Experience managing Food Management Companies.
Direct Store Delivery (DSD) experience.
Additional language skills.

Responsibilities

Manage and develop the regional market to deliver volume objectives.
Ensure national, division, regional, and unit schematics reflect Red Bull standards for flow and package mix under Non-Commercial directives.
Develop annual promotion schedules in line with non-commercial headquarters goals; sell Red Bull standards and price points in ways that meet customer needs.
Ensure promotions have effective point-of-sale materials and incremental displays.
Customize sales presentations to achieve account goals and secure effective, permanent displays; evaluate return on investment before recommending point-of-sale materials or customized solutions.
Execute displays in line with headquarters channel guidelines.
Build Red Bull Foodservice Team, business unit, and distributor partner relationships; increase awareness of assigned accounts and partner with business unit field marketing on aligned initiatives.
Establish communication and execution models that reach regional customer decision-makers and unit-level locations.
Build relationships and maintain connections at national, division, and regional levels with assigned customers.
Create business review tools and templates so Red Bull personnel and local distributor partners review consistent data across business units.
Ensure compliance with annual Customer Marketing Agreements and manage budgets to align with annual business-plan budgets.
Manage travel and entertainment spending within the assigned budget.
Work with leadership to evaluate return on investment for national, division, and regional programming and promotions.
Conduct post-promotion analysis with the Category Manager to evaluate program effectiveness.
Use Red Bull data, tools, and Category Management support to develop category thought leadership in assigned territories.
Pursue retailer scan and basket-analysis data to inform strategy and understand consumer purchase patterns.
Analyze customer sales to establish team priorities and focus.
Conduct quarterly business reviews covering business performance, channel competition, and opportunities.
Share examples of Red Bull marketing activities and provide energy-category insights that can influence promotion, price, or display practices.
Keep foodservice sales, marketing, distribution teams, distributor partners, distributor partner managers, business units, and headquarters teams informed about programs and initiatives.
Collaborate with marketing, finance, and category management experts to develop plans and customer selling stories.