Regional Account Manager, Non-Commercial

Red Bull•Boston, MA

10d

About The Position

The Regional Account Manager, Non-Commercial is a key member of Red Bull North America’s Non-Commercial national sales team. The role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the regional level across major non-commercial foodservice companies. Focus areas include fitness, healthcare, college and university, vending, regional contract foodservice, and travel. The manager aligns, translates, and executes mutual customer and Red Bull priorities across national account sectors and lines of business. The position builds customer relationships and regional stakeholder networks, executes national account programs and priorities, and influences field sales and marketing teams to bring brand programming to outlets. It manages regional market development, distribution standards, promotions, quality points of distribution, local customer relationships, annual planning and budgets, business analysis and reviews, and communication among foodservice sales, marketing, distribution, business unit, headquarters, and distributor teams.

Requirements

At least 5 years of sales and key account experience with a strong track record of success.
Demonstrated success implementing regional programs across multiple non-commercial segments.
In-depth knowledge of the Fast Moving Consumer Goods (FMCG) and broadline industries.
Strong analytical skills and experience using internal and external data sources, such as IRI and Nielsen.
Excellent communication, active listening, and collaboration skills.
Strong negotiation skills.
Innovative, solution-oriented mindset and ability to digest feedback and quickly put it into action.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Bachelor’s degree required.
Fluent in English.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Experience managing Food Management Companies.
Direct Store Delivery (DSD) experience.
Additional language skills.

Responsibilities

Manage and develop the regional market to deliver volume objectives.
Ensure national, divisional, regional, and unit schematics meet Red Bull standards for flow and package mix under Non-Commercial directives.
Develop annual promotion schedules in alignment with non-commercial headquarters goals, sell Red Bull standards and price points to fit customer needs, and ensure promotions include effective point-of-sale materials and incremental displays.
Customize sales pitches to achieve account goals and drive effective permanent displays; evaluate return on investment before recommending point-of-sale materials or customized solutions, and execute displays according to headquarters channel guidelines.
Initiate and cultivate relationships with the Red Bull Foodservice Team, business units, and distributor partners; increase awareness of assigned accounts and collaborate with business unit field marketing on aligned initiatives.
Establish a wiring model for communication with regional customer decision-makers and execution at the unit level.
Build relationships and maintain customer connections at national, divisional, and regional levels.
Develop business review tools and templates so Red Bull personnel review consistent data with local distributor partners across business units.
Ensure compliance with annual Customer Marketing Agreements and track and control budgets to align with annual business plans; manage travel and entertainment spending within budget.
Work with leadership to evaluate the return on investment of national, divisional, and regional programs and promotions.
Conduct post-promotion analysis with the Category Manager to assess promotional effectiveness.
Use available company data, tools, and category management support to develop and maintain category thought leadership in assigned territories.
Pursue retailer scan data and basket analysis data to inform strategy and understand consumer purchase patterns.
Analyze customer sales to set team priorities and focus; conduct quarterly business reviews covering business performance, competition, and opportunities.
Share examples of Red Bull marketing activities and provide energy category insights that can inform changes to promotion, pricing, or display practices.
Keep foodservice sales, marketing, distribution teams, distributor partners, and distributor partner managers informed about programs and initiatives.
Maintain effective communication with business unit, headquarters, foodservice, and distributor personnel.
Use input from marketing, finance, and category management experts to develop strong plans and conceptual selling stories for retailers.