Regional Account Manager, Non-Commercial

Red Bull•Boston, MA

11d•$92,000 - $138,000

About The Position

The Regional Account Manager, Non-Commercial is a key member of Red Bull North America’s Non-Commercial national sales team. The role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the regional level across major non-commercial foodservice companies. Areas of focus include fitness, healthcare, college and university, vending, regional contract foodservice, and travel. The position aligns and executes customer and Red Bull priorities across national account sectors and lines of business. It builds key customer relationships and regional connections to execute national account programs, manages stakeholder relationships across a wide geography, and influences field sales and marketing teams to bring brand programming to outlets. The Regional Account Manager develops regional markets to deliver volume objectives; manages local relationships that influence regions, divisions, and banners; oversees budgets and annual planning; conducts business analysis and reviews; and communicates and collaborates with foodservice sales, marketing, distribution, business unit, headquarters, and distributor teams. The role includes 50–60 travel (unit not specified).

Requirements

At least 5 years of sales and key account experience, with a strong track record of success.
Demonstrated success implementing regional programs across multiple non-commercial segments.
In-depth knowledge of the Fast Moving Consumer Goods (FMCG) and broadline industries.
Strong analytical skills and experience using internal and external data sources, such as IRI and Nielsen.
Excellent communication, active listening, and collaboration skills.
Strong negotiation skills.
Innovative, solution-oriented mindset and ability to process feedback and act quickly.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Bachelor’s degree required.
Fluency in English.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Experience managing Food Management Companies.
Direct store delivery (DSD) experience.
Additional language skills.

Responsibilities

Manage and develop regional markets to deliver volume objectives.
Ensure national, division, regional, and unit schematics reflect Red Bull standards and non-commercial directives for flow and package mix.
Develop annual promotion schedules in accordance with non-commercial headquarters goals; sell Red Bull standards and price points in ways that meet customer needs; and ensure promotions include effective point-of-sale materials and incremental displays.
Customize sales pitches to achieve account goals, drive permanent displays, evaluate return on investment before recommending point-of-sale materials or customized solutions, and execute displays in line with headquarters channel guidelines.
Build relationships with Red Bull Foodservice, business unit, and distributor partner teams; increase awareness of assigned accounts; and partner with field marketing on initiatives aligning national account and Red Bull priorities.
Establish a wiring model to communicate with regional customer decision makers and support execution at the unit level.
Build relationships and establish connections at national, division, and regional levels with assigned customers.
Create tools and business review templates so Red Bull personnel review consistent data with local distributor partners across business units.
Ensure national, division, and regional compliance with annual customer marketing agreements for designated areas of responsibility.
Track and control budgets to align with annual business plan budgets, and manage travel and entertainment spending within the assigned budget.
Work with leadership to evaluate return on investment for national, division, and regional programming and promotions.
Conduct post-promotion analysis with the Category Manager to evaluate program effectiveness.
Use Red Bull data, information, tools, and Category Management support to develop and maintain thought leadership in the Energy Drink Category within assigned territories.
Pursue retailer scan and basket analysis data to inform future strategy and improve understanding of consumer purchase patterns.
Analyze customer and business sales to define team priorities and focus.
Conduct quarterly business reviews that update leadership on business performance, channel competition, and opportunities.
Share examples of Red Bull marketing activities to demonstrate differences from competitors.
Provide energy insights that inform changes to promotion, price, or display practices.
Keep foodservice sales, marketing, distribution teams, distributor partners, and distributor partner managers informed about programs and initiatives.
Maintain open communication with business unit and distributor partner personnel to support effective program implementation.
Work effectively and communicate regularly with business unit, headquarters, foodservice, and other relevant teams.
Use input from marketing, finance, and category management experts to develop plans and conceptual selling stories.