Regional Account Manager, Non-Commercial

Red Bull•San Francisco, CA

11d•$92,000 - $138,000

About The Position

The Regional Account Manager, Non-Commercial is a key member of Red Bull North America’s Non-Commercial national sales team. The role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the regional level across leading Non-Commercial Foodservice companies. Focus areas include Fitness, Healthcare, College & University, Vending, Regional Contract Foodservice, and Travel. The role aligns, translates, and executes mutual customer and Red Bull priorities across national account sectors and lines of business. It builds and maintains customer relationships at the regional level, manages stakeholder relationships across a wide geography, and influences field sales and marketing teams to bring brand programs to outlets. The position also manages regional market plans, budgets, promotions, business analysis, and communication with internal teams and distributor partners. Travel is listed as 40–50; the posting does not specify the unit.

Requirements

At least 5 years of sales and key account experience, with a strong track record of success.
Demonstrated success implementing regional programs across multiple non-commercial segments.
In-depth knowledge of the Fast Moving Consumer Goods and Broadline industries.
Strong analytical skills and experience using internal and external data sources, such as IRI and Nielsen.
Excellent communication, active listening, and collaboration skills.
Strong negotiation skills.
Innovative, solution-oriented mindset and ability to act quickly on feedback.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Bachelor’s degree required.
Fluent in English.
Authorized to work in the United States as a U.S. citizen, U.S. permanent resident, or individual holding a valid visa.

Nice To Haves

Experience managing Food Management Companies.
Direct Store Delivery experience.
Additional language skills.

Responsibilities

Manage and develop the regional market to deliver volume objectives.
Ensure national, division, regional, and unit schematics reflect Red Bull standards and Non-Commercial directives for flow and package mix.
Develop annual promotion schedules aligned with Non-Commercial headquarters goals; sell Red Bull standards and price points to meet customer needs; and ensure promotions include effective point-of-sale materials and incremental displays.
Customize sales pitches to achieve account goals and drive effective, permanent displays; evaluate return on investment before recommending point-of-sale materials or customized solutions; and execute displays according to headquarters channel guidelines.
Initiate and cultivate relationships with Red Bull Foodservice teams, Business Units, and Distributor Partners, increase awareness of assigned accounts, and partner on initiatives aligning National Accounts and Red Bull priorities.
Establish a wiring model to communicate with regional customer decision makers and support execution at the unit level.
Build relationships and establish connections at national, division, and regional levels with assigned customers.
Create tools and business review templates that help Red Bull personnel review consistent data with local Distributor Partners across Business Units.
Ensure compliance with annual Customer Marketing Agreements for designated areas of responsibility.
Track and control budgets to align with annual business plan budgets and manage travel and entertainment spending within the assigned budget.
Work with leadership to evaluate return on investment for national, division, and regional programming and promotions.
Conduct post-promotion analysis with the Category Manager to assess program effectiveness.
Use Red Bull data, information, tools, and Category Management support to maintain thought leadership in the Energy Drink Category for assigned territories.
Pursue retailer scan data and basket analysis data to inform future strategy and consumer purchase-pattern analysis.
Analyze customer sales to define team priorities and focus.
Conduct quarterly business reviews covering business performance, channel competition, and opportunities.
Share examples of Red Bull marketing activities and communicate points of difference from competitors.
Provide energy-category insights that inform changes to promotion, pricing, or display practices.
Keep Foodservice sales, marketing, distribution teams, Distributor Partners, and Distributor Partner Managers informed of programs and initiatives.
Maintain communication with relevant Business Unit and Distributor Partner personnel to support effective program implementation.
Work effectively with Business Unit and headquarters teams, and use input from marketing, finance, and category management to develop plans and retailer selling stories.