Regional Account Manager, Non-Commercial

Red Bull•San Francisco, CA

9d•$92,000 - $138,000

About The Position

The Regional Account Manager, Non-Commercial is a key member of Red Bull North America’s Non-Commercial national sales team. The role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the regional level across leading non-commercial foodservice companies. Focus areas include fitness, healthcare, college and university, vending, regional contract foodservice, and travel. The manager aligns and executes customer and Red Bull priorities across national account sectors and lines of business, building customer relationships and coordinating regional stakeholders across a wide geography. The role also influences field sales and marketing teams to deliver brand programming across outlets. The position manages regional market development, distribution standards, promotions, quality points of distribution, local customer relationships, budgets, annual planning, business analysis, and communication with sales, marketing, distribution, business unit, headquarters, and distributor teams. It evaluates program and promotion effectiveness, uses data and category management insights to guide strategy, and conducts business reviews to communicate performance, competition, and opportunities.

Requirements

At least 5 years of sales and key account experience with a strong track record of success.
Demonstrated success implementing regional programs across multiple non-commercial segments.
In-depth knowledge of the Fast Moving Consumer Goods and broadline industries.
Strong analytical skills and experience using internal and external data sources such as IRI and Nielsen.
Excellent communication, active listening, and collaboration skills.
Strong negotiation skills.
Innovative, solution-oriented mindset and ability to take feedback and act quickly.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Bachelor’s degree required.
Fluent in English.
Authorized to work in the United States as a U.S. citizen, U.S. permanent resident, or individual with a valid work visa.

Nice To Haves

Experience managing Food Management Companies.
Direct Store Delivery (DSD) experience.
Additional language skills.

Responsibilities

Manage and develop regional markets to deliver volume objectives.
Ensure national, divisional, regional, and unit schematics reflect Red Bull standards and non-commercial directives for flow and package mix.
Develop annual promotion schedules aligned with non-commercial headquarters goals; sell Red Bull standards and price points in ways that address customer needs; and ensure promotions have effective point-of-sale materials and incremental displays.
Customize sales pitches to achieve account goals while driving effective, permanent displays; evaluate return on investment before recommending point-of-sale materials or customized solutions; and execute displays according to headquarters channel guidelines.
Initiate and cultivate relationships with Red Bull Foodservice teams, business units, and distributor partners, increasing awareness of assigned accounts and partnering on initiatives that align national account and Red Bull priorities.
Establish a customer wiring model that connects regional decision makers and supports execution to the unit level.
Build relationships with assigned customers at national, divisional, and regional levels.
Develop tools and business review templates so Red Bull personnel review consistent data with local distributor partners across business units.
Ensure compliance with annual customer marketing agreements across designated areas of responsibility.
Track and control budgets to align with annual business plan budgets, and manage travel and entertainment spending within the assigned budget.
Work with leadership to evaluate the return on investment of national, divisional, and regional programs and promotions.
Conduct post-promotion analysis with the Category Manager to evaluate program effectiveness.
Use Red Bull data, information, tools, and Category Management support to develop and maintain category thought leadership in assigned territories.
Pursue retailer scan and basket-analysis data to inform future strategy and improve understanding of consumer purchase patterns.
Analyze customer sales to define team priorities and focus.
Conduct quarterly business reviews to update leadership on business performance, channel competition, and opportunities.
Share examples of Red Bull marketing activities and provide energy category insights to guide changes to promotion, pricing, or display practices.
Keep foodservice sales, marketing, distribution teams, distributor partners, and distributor partner managers informed about programs and initiatives.
Maintain communication with business unit, headquarters, foodservice, and distributor personnel to support effective implementation.
Use input from marketing, finance, and category management experts to develop plans and conceptual selling stories for retailers.