Regional Account Manager

Swisher•Dallas, TX

About The Position

The Regional Account Manager manages key retail and wholesale accounts within an assigned region, driving sales growth, distribution, and brand visibility. The role builds strong customer relationships, executes regional business plans, and aligns account initiatives with Swisher’s commercial strategy. The position owns profitable share growth across regional chain accounts by setting the commercial agenda, aligning partners, and turning customer commitments into measurable in-store outcomes. It leads joint business planning, quarterly business reviews, and performance follow-up; develops customer plans and execution playbooks; and coordinates internal teams, field sales, brokers or distributors where applicable, and merchandising partners. The role also provides customer-ready recommendations informed by category and shopper insights, data, and customer performance trends, and monitors KPIs to improve results and execution consistency. Travel within the assigned geography is 30% to 50%.

Requirements

At least 5 years of sales, account management, or customer development experience within consumer goods, manufacturing, or distribution industries.
Demonstrated success growing share and distribution for multi-unit or regional chain customers, including shelf and promotional execution outcomes.
Experience developing annual customer plans, supporting joint business planning, and delivering against defined account KPIs.
Working knowledge of category management principles and ability to apply category and shopper insights to selling recommendations.
Proficiency with basic to intermediate financial analysis for account planning, including estimating ROI, trade investment impact, and profitability considerations.
Strong relationship-building, negotiation, and influence skills, including engaging customer decision makers and operational stakeholders.
Proven cross-functional collaboration skills and experience coordinating with sales, merchandising, marketing, and insights teams to activate account plans.
Strong organizational skills, disciplined follow-through, and ability to manage multiple priorities across a geographic territory.
Proficiency with Microsoft Office and CRM tools.
Ability to travel within the assigned geography up to a defined percentage and meet company travel requirements; valid driver’s license.
Bachelor’s degree in Business, Sales, Marketing, or a related field, or an equivalent combination of education and relevant experience.

Nice To Haves

Experience with syndicated data platforms or retailer reporting tools, depending on the work environment.

Responsibilities

Own profitable share growth across assigned regional chain accounts by setting the commercial agenda, aligning internal and external partners, and ensuring customer commitments translate into measurable in-store outcomes.
Lead joint business planning, quarterly business reviews, and performance follow-up to sustain growth, strengthen execution, and resolve barriers quickly.
Build and maintain multi-level relationships with customer decision makers and operational stakeholders who influence assortment, merchandising, replenishment, and promotional activation.
Serve as the primary account connector across internal teams and external partners to ensure coordinated communication, consistent priorities, and timely issue resolution.
Create annual customer plans defining objectives, strategies, and milestones for distribution, assortment, shelving, display, and promotional execution, supported by financial assumptions and success measures.
Translate plans into actionable execution playbooks with timelines, roles, and tracking routines across field sales and merchandising resources, including reset and major initiative coordination when required.
Influence account decision makers to achieve share growth, distribution, shelf execution, and promotional execution.
Coordinate activation with field sales, brokers or distributors where applicable, and merchandising partners to deliver displays, shelf sets, resets, and special programs; document follow-up and escalate execution gaps.
Deliver customer-ready recommendations for assortment, pricing, shelving, displays, and promotions using category and shopper insights, syndicated or internal data, and customer-specific performance trends.
Monitor results against agreed KPIs, communicate learnings, and adjust plans to improve performance and execution consistency.