Regional Account Manager

Swisher•Dallas, TX

About The Position

The Regional Account Manager manages key retail and wholesale accounts within an assigned region, driving sales growth, distribution, and brand visibility. The role builds strong customer relationships, executes regional business plans, and aligns account initiatives with Swisher’s commercial strategy. The Regional Account Manager owns profitable share growth across assigned regional chain accounts, develops customer plans and execution playbooks, coordinates internal and external partners, and monitors results against agreed KPIs. The role involves travel within the assigned geography, estimated at 30% to 50%.

Requirements

At least 5 years of sales, account management, or customer development experience within consumer goods, manufacturing, or distribution industries.
Demonstrated success growing share and distribution for multi-unit or regional chain customers, including shelf and promotional execution outcomes.
Experience developing annual customer plans, supporting joint business planning, and delivering against defined account KPIs.
Working knowledge of category management principles and ability to apply category and shopper insights to selling recommendations.
Proficiency with basic to intermediate financial analysis for account planning, including estimating ROI, trade investment impact, and profitability considerations.
Strong relationship-building, negotiation, and influence skills with the ability to engage customer decision makers and operational stakeholders.
Cross-functional collaboration experience coordinating with sales, merchandising, marketing, and insights teams to activate account plans.
Strong organizational skills, disciplined follow-through, and ability to manage multiple priorities across a geographic territory.
Proficiency with Microsoft Office and CRM tools.
Ability to travel within the assigned geography up to a defined percentage and meet company travel requirements; valid driver’s license.
Bachelor’s degree in Business, Sales, Marketing, or a related field, or an equivalent combination of education and relevant experience.

Nice To Haves

Experience with syndicated data platforms or retailer reporting tools, depending on the environment.

Responsibilities

Own profitable share growth across assigned regional chain accounts by setting the commercial agenda, aligning partners, and translating customer commitments into measurable in-store outcomes.
Lead joint business planning, quarterly business reviews, and performance follow-up to sustain growth, strengthen execution, and resolve barriers.
Build and maintain relationships with customer decision makers and operational stakeholders involved in assortment, merchandising, replenishment, and promotional activation.
Connect internal teams and external partners to coordinate communication, priorities, and timely issue resolution.
Create annual customer plans defining objectives, strategies, milestones, financial assumptions, and success measures for distribution, assortment, shelving, displays, and promotional execution.
Translate plans into execution playbooks with timelines, roles, and tracking routines for field sales and merchandising resources, including reset and major initiative coordination when required.
Influence account decision makers to achieve share growth, distribution, shelf execution, and promotional execution.
Coordinate activation with field sales, brokers or distributors where applicable, and merchandising partners to deliver displays, shelf sets, resets, and special programs; document follow-up and escalate execution gaps.
Develop customer-ready recommendations for assortment, pricing, shelving, displays, and promotions using category and shopper insights, syndicated or internal data, and customer-specific performance trends.
Monitor results against agreed KPIs, communicate learnings, and adjust plans to improve performance and execution consistency.