Regional Account Manager

Red Bull•Philadelphia, PA

10d•$92,000 - $138,000

About The Position

The On Premise Regional Account Manager (RAM) sells and executes Red Bull strategy and initiatives within assigned regional commercial key accounts in their territory. The role also supports On Premise National Accounts in driving distribution and executional excellence against RBNA On Premise standards. The position can be based in Philadelphia, Pennsylvania, or New York, New York. The RAM manages regional key and franchise group accounts, develops account programming, negotiates contracts, conducts account audits and business reviews, and works with national and regional stakeholders and distributor partners to meet account priorities. The position also plans and monitors account volume, spending, profitability, and execution through CPM, ASR, and Wing Tips systems. Travel is listed as 50–60.

Requirements

At least 5 years of On Premise sales experience, with demonstrated success building and executing plans with top outlets.
Strong analytical skills and the ability to use business insights to influence internal and external partners and drive sales.
Excellent written and verbal communication, presentation, and negotiation skills.
Demonstrable creativity and solution-oriented thinking that has driven account results responsive to consumer and account needs.
Self-motivation, an entrepreneurial mindset, and the ability to work independently.
Proficiency in Microsoft Excel and PowerPoint.
Bachelor’s degree required.
Fluency in English.

Nice To Haves

Experience working with account groups.
Additional language skills.

Responsibilities

Manage the sales funnel for current and targeted Regional Commercial Key Accounts across multiple On Premise channels.
Build mutually beneficial relationships with key account decision makers and stakeholders.
Create account programming, including Limited Time Offers and staff programs, tailored to account needs and designed to drive volume.
Negotiate contracts that support execution and programming while maintaining appropriate spend per case.
Work with the RBNA On Premise National Key Account Sales team to drive programming through region-based franchise groups.
Conduct regular account audits, directly or through regional On Premise teams, to verify agreed account standards.
Participate in relevant trade shows and conferences to stay informed about industry standards and develop account solutions.
Conduct regular business reviews to hold partners accountable for agreed execution, programming, and volume commitments.
Use business insights to address customer needs and influence distribution, execution, and programming gains.
Identify best practices that can be scaled across other regions or nationally across franchise groups.
Work with National Teams and Region On Premise Marketing (Trade & Retail) Marketing to create custom account programming consistent with brand standards.
Align regional stakeholders, including General Management, Directors, and the On Premise Team, on account priorities and feedback to maximize performance.
Review account performance, programming results, and remaining-year focus areas with regional leaders to support business plan achievement.
Inform and engage National and Regional Distributor Partners on account priorities, programs, and initiatives to drive alignment and product availability.
Establish and manage account volume and spend budgets through the Customer Profitability Management (CPM) system, analyzing ROI and rate per case to maximize resource allocation.
Plan volume via CPM and track it monthly by account chain.
Keep CPM, ASR, and Wing Tips current with chain- and account-level details, including unit listings, mandated SKUs, and agreed executional elements.