Regional Account Director - Houston

Bayer•Houston, TX

5d•Hybrid

About The Position

At Bayer, we are driven by a vision to solve the world's toughest challenges and create a future where 'Health for all, Hunger for none' is a reality. We foster a culture of energy, curiosity, and dedication, valuing diverse perspectives to expand our thinking and redefine what's possible. This role offers a unique opportunity to build a varied and meaningful career within a community of brilliant and diverse minds, making a real difference. The Regional Account Director - Houston is responsible for building and maintaining effective long-term relationships and a high level of satisfaction with key senior-level decision makers and influencers at an assigned group of customer accounts, which may include major strategic customers within a geographic or industry focus. This role identifies, develops, and typically closes new sales opportunities, creates demand for the organization's products and services by raising their profile with customers, and achieves revenue targets by increasing revenue spend per account. The position may involve conducting regular status and strategy meetings with the customer's senior management to understand their needs and align them with the organization's product/service strategies. Responsibilities fall within the Account/Relationship Management Function as a generalist or in a combination of disciplines.

Requirements

Minimum 5 years of pharmaceutical industry with prior experience including but not limited to Sales, Market Access, Health Outcomes, Health IT, Medical Education, or Marketing.
2 years of preferred experience in Account Management/Managed Markets/IDNs.
Strong network and relationships across health care systems and with Specialty HCP networks (i.e. Cardiologists, Nephrologists, Endocrinologists).
Resourceful, strategic and analytical thinker, and creative problem solver with a, 'See it, Own it, Solve it, Do it approach.'
Ability to work cross functionally and in a matrix environment.
Demonstrated experience in strategic planning and implementation.
Strong understanding of market direction / business Insight.
Business travel by air and car are required.
A free and clear driver’s license is required for this role.

Nice To Haves

Key Foundations: HEDIS measurements, Quality metrics, Real world evidence

Responsibilities

Build relationships with key accounts throughout the Houston Area as defined by the Sr. Area General Manager.
Understand and recommend the use of Kerendia in the appropriate patient type and identify opportunities to expand business by aligning the appropriate use of Kerendia with the Accounts' patient care objectives.
Establish a comprehensive Strategic Account Business Plan aimed at creating long- and short-term sales growth.
Penetrate physical access and market access barriers in order to achieve account objectives.
Create Kerendia Advocates and Clinical Champions throughout the Account by building strategic relationships with prescribers and administrators.
Collaborate with cross-functional partners as needed, including Medical, Marketing, Market Access, Sales Leadership, and Sales Consultants.
Lead and coordinate pull through at the local level.
Responsible for overall sales objectives in assigned key accounts, maximizing sales opportunity for the brand(s).
Serve as the lead and promotional conduit to healthcare professionals to support the CVR franchise within the MG/IDNs and surrounding geography.
Develop and execute a Strategic Business Plan and Account Map in alignment with Area General Manager and cross-functional stakeholders (Medical, Marketing, Market Access, Sales Leadership, etc.).
Synthesize information quickly and ensure internal and external data are incorporated into Account Business Plans and proactively share insights to AGM for needed resource allocation.
Coordinate cross-functional collaboration with Marketing, Market Access, Medical and Sales to achieve shared account objectives.
Responsible for understanding the 'process' of how MG/IDNs structures patient management and coordination of care.
Identify and Access Key Stakeholders within the account who influence Brand Advocacy.
Position brand(s) for appropriate patient types to Key Stakeholders throughout assigned accounts, uncovering gaps which negatively impact patient outcomes and may not align to evidence-based guidelines.
Establish evidence-based pathways.
Project manage MG/IDN brand adoption through collaboration with CIO, CMIO, Quality, EHR/EMR vendors, etc.
Drive brand adoption and expand advocacy once brand access is established through MG/IDN HER as defined by: Meaningful use by appropriate providers, Patient adherence with system support services, Review of process to identify gaps post implementation.
Lead and coordinate field sales pull through.
Report to the Sr. Area General Manager and collaborate with Market Access, Medical, Marketing, and Sales.
Build collaborative relationships with heads of MG/IDNs, VPs of Quality, Outcomes and Population Health, IT Super Users, Service Line Leaders, and Chief Information Officers at the account level.