Region Manager
About The Position
The Region Manager at Monster Energy leads sales-generating activities with bottlers and retailers within an assigned territory. The role drives bottler business results through strategic joint business plans, guides a local field sales team, and implements national and local marketing programs to increase market share and exceed budget targets. Strong market execution and relationship-building are central to success. The Region Manager leads the market sales team in achieving its annual business plan; develops joint business plans and executes quarterly sales and marketing initiatives; and identifies opportunities and measures performance indicators across the assigned geography. The role also recruits, develops, and retains sales talent; manages senior-level relationships with bottler sales-center leadership; and implements Monster business-unit and division priorities with sales and distribution centers. The position requires effective use of Monster Energy company tools, including CRM, surveys, training tools, sales data software, asset allocation, and internal social platforms. The Region Manager trains bottler representatives on product knowledge, sales methods, and promotions through retail ridealongs, sales presentations, huddle calls, and team calls. The role also sells at retail in support of quarterly initiatives involving innovation, distribution, displays, and cold or ambient equipment placements, working directly with bottler partners or influencing their actions. The Region Manager plans, communicates, executes, and owns the various aspects of regional crew drives, market audits, company meetings and events, sampling initiatives, and local retail meetings, including event setup and teardown, customer hosting, and sales presentations.
Requirements
- Between 3 and 5 years of experience in sales or marketing in the beverage or consumer packaged goods (CPG) field.
- Proficiency using Microsoft Office Suite.
- Be at least 21 years of age.
- Maintain an acceptable driving record.
Nice To Haves
- Bachelor's degree in Business Administration is preferred.
- Forecasting experience.
- Experience with Nielsen, Information Resources Inc. (IRI), and other sales reporting systems.
Responsibilities
- Lead the market sales team to achieve the annual business plan.
- Develop joint business plans, execute quarterly sales and marketing initiatives, and identify opportunities and measure performance indicators within the assigned geography.
- Attract, recruit, develop, and retain sales talent.
- Manage high-level bottler relationships with sales-center leadership.
- Implement Monster business-unit and division priorities with bottler sales and distribution centers.
- Use Monster Energy company tools and capabilities, including CRM, surveys, training tools, sales data software, asset allocation, and internal social platforms, to maximize productivity and results.
- Train bottler sales representatives on product knowledge, sales methodologies, and marketing and sales promotions through ridealongs, presentations, huddle calls, and team calls.
- Sell at retail in alignment with quarterly initiatives focused on innovation, distribution, displays, and cold or ambient equipment placements, directly with or by influencing bottler partners.
- Lead and develop regional crew drives, market audits, company meetings and events, sampling initiatives, and local retail meetings.
- Plan, communicate, execute, and own sales-event activities, including setup, teardown, customer hosting, and sales presentations.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
