Region Manager

Monster Energy•Grand Rapids, MI

About The Position

The Region Manager at Monster Energy leads sales-generating activities with bottlers and retailers within an assigned territory. The role drives bottler business results by implementing strategic joint business plans, guiding a local field sales team, and executing national and local marketing programs to increase market share and exceed budget targets. Strong market execution and relationship-building are central to success. The Region Manager leads the market sales team in achieving its annual business plan, develops joint business plans and quarterly sales and marketing initiatives, and identifies opportunities while measuring performance indicators across the assigned geography. The role attracts, recruits, develops, and retains sales talent; manages senior relationships with bottler sales-center leadership; and implements Monster business-unit and division priorities. It also uses company CRM tools and capabilities—including surveys, training tools, sales data software, asset allocation, and internal social platforms—to support productivity and results. The position trains bottler sales representatives in product knowledge, sales methods, and promotions, using retail ride-alongs, bottler-facility presentations, huddle calls, and joint team calls. The Region Manager also sells at retail in support of quarterly initiatives involving innovation, distribution, displays, and cold or ambient equipment placements, working with or influencing bottler partners. The role leads regional crew drives, market audits, company meetings and events, sampling initiatives, and local retail meetings, including planning, communication, execution, setup, teardown, customer hosting, and sales presentations.

Requirements

Between 3 and 5 years of experience in sales or marketing in the beverage or consumer packaged goods (CPG) field.
Proficiency using Microsoft Office Suite.
At least 21 years of age.
Maintain an acceptable driving record.

Nice To Haves

Bachelor's degree in Business Administration.
Experience with forecasting, Nielsen, Information Resources Inc. (IRI), and other sales reporting systems.

Responsibilities

Lead the market sales team to achieve the annual business plan.
Develop joint business plans and execute quarterly sales and marketing initiatives.
Identify opportunities and measure performance indicators within the assigned geography.
Attract, recruit, develop, and retain sales talent.
Manage high-level relationships with bottler sales-center leadership.
Implement Monster business-unit and division priorities with sales and distribution centers.
Use Monster Energy Company CRM tools and capabilities, including surveys, training tools, sales data software, asset allocation, and internal social platforms, to maximize productivity and results.
Train bottler sales representatives on product knowledge, sales methodologies, and marketing and sales promotions through ride-alongs, presentations, huddle calls, and team calls.
Sell at retail in alignment with quarterly strategic initiatives focused on innovation, distribution, displays, and cold or ambient equipment placements, in partnership with or by influencing bottlers.
Lead and develop regional crew drives, market audits, company meetings and events, sampling initiatives, and local retail meetings.
Plan, communicate, execute, and own sales events, including setup, teardown, customer hosting, and sales presentations.