Refinish Americas Business Strategy & Marketing Director

PPG • Pittsburgh, PA

12d • Hybrid

About The Position

The Refinish Americas Business Strategy & Marketing Director combines strategic planning, product management, marketing operations, and business development to support regional and global objectives. Working with local and global leadership teams, the Director leads growth initiatives, business transformation, and commercial programs, aligning business strategy with customer needs and market opportunities. The role emphasizes digital transformation, customer engagement, business simplification, and data-driven decision-making.

Based in PPG’s General Office in Pittsburgh, Pennsylvania, the position works in the office Monday through Thursday, with Friday as a flex day. The Director leads the Automotive Refinish strategic plan and regional growth priorities; oversees product management, portfolio strategy, pricing, and profitability; and directs regional marketing, digital engagement, and customer strategies. The role also leads teams responsible for Technical & Training, Product Management, Digital Color & Services, Business Solutions, and Data Management, and serves as a strategic advisor to senior leadership.

Requirements

• At least 10 years of experience in strategy, marketing, business development, commercial leadership, or related roles in industrial, manufacturing, coatings, or B2B environments.
• Proven ability to develop and execute business strategies that deliver sustainable volume growth, increased profitability, and improved market position.
• Strong analytical and strategic thinking skills, including experience evaluating market opportunities, business performance, and investment priorities.
• Demonstrated success leading complex cross-functional initiatives and influencing stakeholders across multiple functions and regions.
• Strong practical understanding of commercial planning, market analysis, customer segmentation, route-to-market strategies, and marketing effectiveness.
• Experience in gross margin management, pricing strategy, portfolio rationalization, and product catalog governance in a B2B or industrial environment.
• Applicants must be U.S. citizens, Green Card holders, or political asylees or refugees.

Responsibilities

• Develop and execute the Automotive Refinish strategic plan, aligning it with regional and global objectives and translating it into growth priorities and investment roadmaps.
• Lead the annual strategy process, including market assessments, strategic reviews, growth planning, and recommendations and materials for regional and executive leadership.
• Identify, evaluate, and prioritize growth opportunities across customers, products, segments, channels, and geographic markets, particularly Collision, Allied Products, Commercial Transport, and Light Industrial Coatings.
• Develop strategies to strengthen market leadership, protect core segments, and increase share in targeted markets; lead scenario planning and risk assessments related to disruptions, competition, regulation, and emerging technologies.
• Deliver business goals and strategic priorities in alignment with Global Marketing, Regional Leadership, and commercial teams, ensuring effective resource deployment and coordination of regional growth initiatives.
• Lead regional strategic projects and programs, including prioritization, governance, execution, and measurement of business outcomes.
• Lead growth initiatives involving investments, partnerships, distribution expansion, and key customer growth proposals.
• Support acquisitions and partnerships by leading regional target identification and pipeline management and collaborating on valuation, business cases, due diligence, and execution of approved initiatives.
• Provide strategic and operational support for regional business transformation, including evaluation and redesign of go-to-market strategies, commercial models, and operating approaches.
• Oversee regional product management, including segment strategy, portfolio optimization, pricing, lifecycle management, and commercialization of products and technologies.
• Expand gross margin through pricing, mix optimization, MSO product catalog management, portfolio rationalization, and manufacturing effectiveness by product line.
• Lead portfolio strategy and MSO product catalog governance to promote standardization and technology adoption, reduce complexity, and strengthen strategic customer partnerships.
• Advance business simplification and productivity through portfolio optimization, process improvement, data-driven decisions, and resource prioritization.
• Lead the innovation and new product development roadmap with Commercial, Technology, and Operations teams, aligning it with customer needs, market opportunities, and strategic priorities.
• Track and optimize new product sales as an indicator of portfolio health and innovation pipeline effectiveness.
• Develop and execute regional marketing and brand strategy, including market positioning, value propositions, and customer engagement across channels.
• Define customer segmentation and value pool strategies to guide differentiated investments across MSOs, distributors, collision centers, and emerging opportunities.
• Oversee operational marketing, including annual planning, campaign execution, resource allocation, performance measurement, and continuous improvement.
• Drive adoption of digital tools and customer engagement to accelerate volume growth, leveraging global, regional, and local market dynamics and resources.
• Support sales leadership, strategic distributors, and key accounts, including MSOs, with differentiated value propositions, commercial programs, and growth strategies that build loyalty and profitable growth.
• Lead market intelligence, customer insight, and competitive analysis to identify trends, opportunities, and risks and support data-driven decisions.
• Represent Americas priorities in global strategic planning and influence innovation, portfolio, and investment decisions; bring local distribution and end-user perspectives into strategic and marketing planning.
• Lead a high-performing organization responsible for Technical & Training, Product Management, Digital Color & Services, Business Solutions, and Data Management.
• Prioritize strategic investments and optimize marketing, commercial, and innovation resources to maximize long-term value creation.
• Foster innovation, accountability, collaboration, and continuous improvement and develop organizational capabilities for long-term business success.
• Ensure successful execution of strategic projects through cross-functional leadership, stakeholder alignment, and performance management.
• Build capabilities in digital commercialization, advanced analytics, strategic account management, and innovation adoption.
• Advise senior leadership on business strategy, growth, and marketing priorities.
• Drive productivity by optimizing global resources and local requirements and ensuring strong return on investment.

Benefits

• PPG offers employee benefits programs designed to support employee health and well-being; benefit details will be discussed during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed