RedNote Marketing Specialist

Think Academy US • San Jose, CA

13d • Onsite

About The Position

Think Academy, the North American math education brand under TAL serving K–12 families across the US, is hiring a RedNote (Xiaohongshu) Content Growth Specialist to build and optimize a content-to-acquisition-to-conversion funnel for Chinese-speaking parents in the US. The role focuses on growing Think Academy’s Xiaohongshu channel, acquiring qualified users, generating leads, and improving conversion through content and paid growth. The specialist will help develop a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language content channels in the US market.

The position owns the content process from topic selection and scripting through copywriting, visual content, and publishing. It also connects content with paid advertising, inquiries, leads, and conversion, using performance data to improve content strategy and acquisition efficiency. The role is described as a 40-hour-per-week contractor position, with an opportunity to convert to full-time based on performance. The posting identifies Silicon Valley as the location and says the role is on-site, while also listing willingness to work on-site in Beijing and willingness to travel to the US for 3–4 months during the initial stage as qualifications.

Requirements

• At least 2 years of Xiaohongshu operations experience, including independently managing an account and being accountable for content performance.
• Hands-on experience with Xiaohongshu paid advertising and a solid understanding of paid media and user acquisition fundamentals.
• Experience in education, tutoring, or education technology.
• Strong content skills, including the ability to independently handle topic selection, scripting, copywriting, and content production.
• Strong ownership, attention to detail, and ability to proactively drive projects and deliver results.
• CET-6 or above and ability to communicate in English in day-to-day work.
• Willingness to work on-site in Beijing.
• Willingness to travel to the US for 3–4 months during the initial stage of the role.

Nice To Haves

• Strong research skills and ability to quickly understand and synthesize complex topics.
• Strong user insight and understanding of parents’ needs and decision-making.
• Experience using AI tools to improve content production efficiency.
• Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.

Responsibilities

• Own the growth of Think Academy’s Xiaohongshu channel, focusing on acquiring qualified users and generating leads.
• Test different content directions and optimize channel performance.
• Manage the full content process, including topic selection, scripting, copywriting, visual content, and publishing.
• Create content combining user value, platform appeal, and brand and product relevance to attract target parents.
• Connect content with paid growth and conversion, following the journey from content to inquiry, lead, and conversion.
• Use advertising and conversion data to improve content and acquisition efficiency, collaborating with paid media and sales teams.
• Track content, traffic, and acquisition performance; identify what works and why; and scale effective approaches.
• Continuously improve content strategy and build repeatable user acquisition methods.

Benefits

• Performance bonus of up to 10% of base compensation, evaluated based on content performance, audience reach, qualified inquiries, and relevant business outcomes.
• Opportunity for high-performing candidates to transition into a full-time role.
• Experience working on content acquisition and growth targeting Chinese-speaking families in the US.
• Hands-on experience across content, paid acquisition, lead generation, and conversion.
• Opportunity to help build an overseas Chinese-language acquisition model and develop international and cross-border growth experience.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed