Rednote Content Growth Specialist

Think Academy US • San Jose, CA

13d • Onsite

About The Position

Think Academy, TAL’s North American math education brand, serves K–12 families across the US. The Content Growth Specialist will help grow user acquisition among Chinese-speaking parents in the US through Xiaohongshu and other Chinese-language content channels. This role focuses on building and optimizing the complete content-to-acquisition-to-conversion funnel, including developing content strategies, generating leads, and improving conversion. The specialist will help establish a 0-to-1 user acquisition model for Xiaohongshu and other Chinese-language channels in the US market.

The position owns Think Academy’s Xiaohongshu growth and full content process, from topic selection and scripting to copywriting, visual content, and publishing. It connects organic content with paid growth and conversion, using advertising and funnel data to improve performance in collaboration with paid media and sales teams. The role also tracks and analyzes content, traffic, and acquisition outcomes to identify effective approaches and scale repeatable user acquisition methods.

The posting lists Silicon Valley as the location and describes the role as a 40-hour-per-week contractor position, with the opportunity to convert to full-time based on performance. It also states a willingness to work onsite in Beijing and travel to the US for 3–4 months during the initial stage. Compensation is $6,000 per month plus a performance bonus of up to 10% of base pay.

Requirements

• At least 2 years of Xiaohongshu operations experience, including independently managing an account and being accountable for content performance.
• Hands-on experience with Xiaohongshu paid advertising and a solid understanding of paid media and user acquisition fundamentals.
• Experience in education, tutoring, or education technology.
• Strong content skills, including the ability to independently handle topic selection, scripting, copywriting, and content production.
• Strong ownership, attention to detail, and the ability to proactively drive projects and deliver results.
• CET-6 or above and the ability to communicate in English in day-to-day work.
• Willingness to work onsite in Beijing.
• Willingness to travel to the US for 3–4 months during the initial stage of the role.

Nice To Haves

• Strong research skills and the ability to quickly understand and synthesize complex topics.
• Strong user insight and understanding of parents’ needs and decision-making.
• Experience using AI tools to improve content production efficiency.
• Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.

Responsibilities

• Own the growth of Think Academy’s Xiaohongshu channel, focusing on acquiring qualified users and generating leads.
• Continuously test content directions and optimize channel performance.
• Manage the full content process, including topic selection, scripting, copywriting, visual content, and publishing.
• Create content that combines user value, platform appeal, and brand or product relevance to attract target parents.
• Connect content with paid growth and conversion, optimizing the journey from content to inquiry, lead, and conversion.
• Use advertising and conversion data to improve content and acquisition efficiency.
• Collaborate with paid media and sales teams.
• Track content, traffic, and acquisition performance; identify what works and why, scale effective approaches, and build repeatable user acquisition methods.

Benefits

• Performance bonus of up to 10% of base compensation, evaluated based on content performance, audience reach, qualified inquiries, and relevant business outcomes.
• Opportunity for high-performing candidates to transition into a full-time role.
• Opportunity to gain US market experience targeting Chinese-speaking families in the US.
• Hands-on experience across content, paid acquisition, lead generation, and conversion.
• Opportunity to help build a 0-to-1 overseas Chinese-language acquisition model and develop international and cross-border growth experience.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed