Rednote Content Growth Specialist

Think Academy • San Jose, CA

13d • Onsite

About The Position

Think Academy is seeking a Content Growth Specialist to grow its Xiaohongshu channel and develop user acquisition among Chinese-speaking parents in the United States. The role focuses on building and optimizing the full content-to-acquisition-to-conversion funnel, including creating content, generating qualified leads, and improving conversion through performance analysis. The specialist will help develop a 0-to-1 acquisition model for Xiaohongshu and other Chinese-language content channels in the US market, working with paid media and sales teams. The position is listed as on-site in Silicon Valley, while the qualifications also state willingness to work onsite in Beijing and travel to the US for 3–4 months during the initial stage. Compensation starts at $6,000 per month, plus a performance bonus of up to 10% of base compensation. High-performing contractors may have the opportunity to transition to a full-time role.

Requirements

• At least 2 years of Xiaohongshu operations experience, including independently managing an account and being accountable for content performance.
• Hands-on experience with Xiaohongshu paid advertising and a solid understanding of paid media and user acquisition fundamentals.
• Experience in education, tutoring, or education technology.
• Strong content skills, including the ability to independently handle topic selection, scripting, copywriting, and content production.
• Strong ownership, attention to detail, and ability to proactively drive projects and deliver results.
• CET-6 or above and ability to communicate in English in day-to-day work.
• Willingness to work onsite in Beijing.
• Willingness to travel to the US for 3–4 months during the initial stage of the role.

Nice To Haves

• Strong research skills and ability to quickly understand and synthesize complex topics.
• Strong user insight and understanding of parents’ needs and decision-making.
• Experience using AI tools to improve content production efficiency.
• Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.

Responsibilities

• Own the growth of Think Academy’s Xiaohongshu channel, acquiring qualified users and generating leads.
• Test content directions and optimize channel performance.
• Manage the full content process, including topic selection, scripting, copywriting, visual content, and publishing.
• Create content that combines user value, platform appeal, and brand or product relevance to attract target parents.
• Connect content with paid growth and conversion by improving the journey from content to inquiry, lead, and conversion.
• Use advertising and conversion data to improve content and acquisition efficiency, collaborating with paid media and sales teams.
• Track content, traffic, and acquisition performance; identify successful approaches and scale them.
• Continuously improve content strategy and build repeatable user acquisition methods.

Benefits

• Performance bonus of up to 10% of base compensation, evaluated based on content performance, audience reach, qualified inquiries, and relevant business outcomes.
• Opportunity for high-performing candidates to transition into a full-time role.
• Opportunity to gain US market experience targeting Chinese-speaking families in the US.
• End-to-end growth experience across content, paid acquisition, lead generation, and conversion.
• Global growth experience building an overseas Chinese-language acquisition model and developing international and cross-border growth experience.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed