Content Growth Creator

MoneyGram

6d • Remote

About The Position

MoneyGram is seeking a performance-focused content creator to develop advertising creative for Mexico and Latin American markets. The role takes ideas from insight through execution, creating formats such as UGC-style videos, short-form video, static ads, and motion creative. The creator uses AI tools to explore concepts, accelerate production, and scale creative variations, while applying native-level Spanish fluency and cultural understanding to make content feel relevant to local audiences.

Working closely with Growth Marketing, the creator reviews performance data, develops and tests creative hypotheses, and uses results to improve subsequent work. Paid social is the core focus, with creative work extending across other paid media channels. Success includes maintaining a pipeline of high-performing creative, speeding up testing and iteration, scaling winning concepts across channels and markets, and measurably contributing to lower customer acquisition costs.

Requirements

• Portfolio demonstrating creative work, the reasoning behind it, testing, and performance results.
• Hands-on experience creating content such as UGC, short-form video, static ads, or motion creative.
• Proven experience creating performance creative for paid media and understanding how creative decisions affect acquisition costs.
• Ability to interpret performance metrics, identify patterns, develop creative hypotheses, and explain testing results.
• Practical experience using AI creative tools to create, experiment, and work more efficiently.
• Native-level Spanish fluency and cultural understanding of Mexican and Latin American audiences; ability to write, adapt, and review Spanish copy.
• Experience with video editing, design, and motion tools such as Adobe Creative Cloud, Figma, or equivalent.
• Strong creative judgment, bias for action, ability to work quickly, take feedback, challenge briefs, and adapt ideas.
• Clear communication and collaboration skills, including the ability to explain creative thinking and support recommendations with evidence.

Nice To Haves

• Comfort creating UGC-style content on camera, presenting, or filming yourself.

Responsibilities

• Develop concepts, hooks, scripts, storyboards, and finished advertising creative designed to drive action.
• Film, edit, design, and animate content, including UGC, short-form video, static ads, and motion creative.
• Collaborate with Growth Marketing to test creative elements, formats, and purchase drivers and determine what performs.
• Review hook rates, CTR, CVR, CAC, and other performance data to understand results and inform creative decisions.
• Identify opportunities to improve existing creative and turn winning ideas into variations that can scale across channels and markets.
• Write, adapt, and review Spanish-language copy to ensure creative resonates authentically with Mexican and Latin American audiences.
• Use AI tools to explore ideas, develop concepts, create content, and produce variations more efficiently.
• Monitor emerging formats, platform trends, and cultural conversations and bring new ideas to the team.
• Communicate creative rationale and evidence-based recommendations, and collaborate with marketers, designers, and other creators.

Benefits

• Remote-first flexibility
• Generous PTO
• 13 paid holidays
• Medical, dental, and vision insurance
• Life insurance
• Disability benefits
• 401(k) with competitive employer match
• Community Service Days
• Generous parental leave

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed