Content Creator

Topo Designs • Denver, CO

2d

About The Position

Topo Designs is seeking an in-house UGC Content Creator to produce phone-shot short-form video and photo content for its bags and apparel. The creator will develop, shoot, edit, and iterate on performance-focused content, including travel pack-outs, airport carry-on tests, fit checks, product deep dives, testimonials, product demos, and lifestyle content. Paid social is the primary focus, with the creator working with the Senior Paid Media Manager to turn advertising data into new hooks, angles, and creative variations. The role also supports organic channels through briefs from the Social & Community Manager.

The work is divided approximately 70% paid social creative, 30% organic content, and content operations. The creator will produce multiple weekly assets, test and refine creative based on results, and maintain an organized content library with version tracking. They will also capture behind-the-scenes and brand storytelling content at lifestyle and studio photoshoots, directing and shooting phone-style content with on-set talent.

Requirements

• At least 3 years of experience creating short-form video content, with a portfolio of UGC-style work.
• Proven experience making content for paid social platforms such as Meta and TikTok, with demonstrable results.
• Working knowledge of how creative affects hook rate, hold rate, click-through rate, conversion rate, cost per acquisition, and return on ad spend.
• Strong editing skills using CapCut, Edits, Premiere, Final Cut, or similar software.
• Comfortable shooting independently with a phone-first approach and appearing on camera when needed.
• Able to turn one product brief into 5–10 distinct concepts.
• Able to edit for each platform’s format, pacing, captions, and sound.
• Able to interpret performance data, quickly discontinue underperforming creative, and scale successful creative.
• Natural on camera and able to direct friends, staff, and customers.
• Able to make product features such as pockets, materials, and carry-on fit feel useful and authentic.
• Able to maintain a clean, tagged content library and track versions.
• Able to produce multiple finished assets every week without sacrificing quality.
• Resume must include a portfolio or reel link with short-form video examples, including paid social work, brief notes on the applicant’s role in each piece, and results such as hook rate, CTR, CPA, or ROAS. Applications without video examples will not be considered.

Nice To Haves

• Bachelor’s degree in a related field preferred.
• Direct-to-consumer ecommerce experience preferred.
• Experience in outdoor, travel, bags, or apparel strongly preferred.

Responsibilities

• Create UGC-style, testimonial, product demo, and lifestyle content for Meta, TikTok, Pinterest, and YouTube ads.
• Produce multiple variations of each concept to test hooks, angles, messaging, and calls to action.
• Partner with the Senior Paid Media Manager on a weekly test plan and review results together.
• Iterate quickly on winning formats and build repeatable, scalable templates.
• Optimize assets for hook rate, hold rate, click-through rate, and conversion.
• Create posts, reels, and stories from briefs written by the Social Media & Community Manager.
• Capture behind-the-scenes, team, and product-drop content.
• Direct and shoot phone-style content at lifestyle and studio photoshoots, including behind-the-scenes, fit-check, and brand storytelling content with on-set talent.
• Maintain an organized, searchable content library with version tracking.
• Coordinate with the creative team so UGC-style work complements brand campaign content.
• Stay current on platform trends, creator best practices, and new ad formats.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) with a match
• Annual activity and mental health allowance
• Flexible Time Off
• Paid volunteer days
• Generous product allowance and discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed