Content Creator

Hendrick Motorsports • Concord, NC

5d • Onsite

About The Position

Hendrick Motorsports is seeking a full-time Content Creator for its Creative Services team within the Marketing Department in Charlotte, North Carolina. This video-forward role primarily involves capturing and producing high-quality video content across platforms, with additional value placed on still photography, light graphic design, and general digital content production. Creative Services supports brand campaigns, digital strategy, enterprise initiatives, and projects across the organization and its partnerships. The Content Creator produces work aligned with marketing objectives and brand standards while collaborating with cross-functional teams. Regular travel is required during the 38-week NASCAR season, including race weekends.

Requirements

• At least 3 years of experience in video production and digital content creation.
• A portfolio demonstrating video-forward storytelling; a portfolio is required for consideration.
• Proficiency in shooting and editing video; Adobe Premiere Pro is required.
• Working knowledge of photography and photo-editing workflows.
• Basic design proficiency with Adobe Photoshop and/or Illustrator for social and digital content support.
• Experience capturing content in live-event or fast-paced environments.
• Willingness and ability to travel regularly during the 38-week NASCAR season, including weekends.
• Strong understanding of social media platforms and digital-first content strategy.
• Ability to work effectively in a collaborative marketing environment.
• Strong organizational and communication skills.

Nice To Haves

• Experience in auto racing or other professional or collegiate sports.
• Familiarity with short-form vertical video formats.
• Drone certification (Part 107).
• Experience working within established brand guidelines.
• Experience with After Effects.

Responsibilities

• Produce high-quality, video-forward content supporting Hendrick Motorsports’ marketing and digital initiatives.
• Capture on-site race-weekend content, including behind-the-scenes storytelling, driver features, and partner integration.
• Develop, shoot, and edit video content for social media, HendrickMotorsports.com, partnership activations, brand campaigns, and internal communications.
• Contribute photography assets to support digital and marketing needs.
• Assist with light graphic design or content formatting for social and digital platforms.
• Collaborate with the social media team to align content with platform strategy and performance insights.
• Work with designers, producers, and fellow content creators within Creative Services on integrated projects.
• Partner with marketing, partnerships, communications, and competition teams.
• Manage footage and digital assets in an organized manner.
• Maintain production equipment and follow field production best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed