Marketing Specialist

American Angus Association•Saint Joseph, MO

13d

About The Position

The American Angus Association is seeking an experienced Marketing Specialist to help increase market share, brand awareness, and loyalty. The role markets various Association programs, with a particular focus on the commercial cattle industry. The Marketing Specialist is part of the Association communications team and works closely with the Commercial Programs department. The position promotes Angus programs to commercial cattlemen through digital, print, and in-person channels; develops and supports marketing communications for commercial programs; and connects with cattlemen at industry events, video sales, and ranch visits. The role also develops promotional content, manages projects, analyzes markets and campaign and customer data, and helps create news releases and announcements. Travel of up to 25–30% is required. Remote work may be considered for candidates with a proven record of remote-work success or who are willing to work in-office for a period of time.

Requirements

Excellent communication skills, including storytelling, public speaking, and interpersonal skills.
Excellent design, social media, and writing skills.
Ability to organize, prioritize, and execute multiple activities in a fast-paced environment.
Comfort with applicable computer software and other technology.
Ability to work independently and in a team environment.
Reliability, dependability, and a self-starting approach.
Positive attitude and willingness to learn.
Initiative and ownership in projects.
Availability to travel up to 25–30% of the time.
Bachelor’s degree in marketing, animal science, agricultural communications, or another applicable field, or equivalent work experience.
At least three years of practical experience in a marketing environment through education, internships, or employment.
Beef cattle background or experience.

Nice To Haves

Photography and videography skills.
For remote work, a proven record of remote-work success; alternatively, willingness to work in-office for a period of time.

Responsibilities

Promote Angus programs to commercial cattlemen through digital, print, and in-person platforms.
Create and support a marketing communications plan for commercial cattlemen, particularly for Association commercial programs.
Connect with cattlemen at industry events, video sales, and ranch visits.
Create engaging content and promotional materials for social, digital, and media channels.
Manage projects for the Association’s commercial programs.
Analyze markets, campaigns, and customer data.
Help create news releases, announcements, and other promotional materials on behalf of the American Angus Association.
Find ways to overlap content across paid, owned, and earned multimedia channels.