Marketing Specialist

Farm Credit Services of America•Lewisburg, PA

5d•Hybrid

About The Position

Horizon Farm Credit is recruiting a Marketing Specialist for its CX & Marketing team. The position supports the organization’s brand, customer relationships, and business goals by helping plan and execute marketing campaigns, creating content, supporting digital marketing, analyzing results, and serving as a marketing resource for assigned business units and projects. The role works collaboratively with internal teams and business partners in a fast-paced environment and contributes to marketing initiatives that promote the Association’s products, services, and mission. The position is eligible for a hybrid work environment. The successful candidate may work from the Lewisburg, Mechanicsburg, or Mount Joy, Pennsylvania office. Travel to branch offices, farms, events, training, and other business activities may be required as needed. The salary range is $51,900 to $75,200, with a midpoint of $63,600; starting pay depends on relevant experience, qualifications, and internal equity considerations.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Generally, zero to three years of marketing and communication experience.
Strong written and verbal communication skills, including the ability to write clearly, effectively, and creatively for a variety of audiences.
Demonstrated writing, editing, proofreading, and content development abilities.
Strong organizational and project management skills, including the ability to manage multiple priorities effectively.
Knowledge of marketing, advertising, digital marketing, and social media strategies and tactics.
Effective presentation and relationship-building skills.
Ability to think critically, solve problems, and identify creative solutions to business challenges.
Ability to thrive in a highly collaborative, fast-paced environment.
Ability to travel to branch offices, farm visits, events, training, and other business activities as needed.
Adaptability and flexibility in a changing work environment.
Prolonged periods sitting at a desk and working on a computer.

Nice To Haves

Knowledge of agricultural production and economic factors affecting the region.
Farm Credit and agricultural background.

Responsibilities

Help plan, coordinate, and execute marketing campaigns and initiatives that support business objectives and strategic priorities.
Create and distribute marketing collateral, communications, and content across digital and traditional platforms to promote products, services, and business initiatives.
Support customer insight and engagement efforts.
Develop messaging and content to generate awareness, strengthen brand recognition, and support lead generation.
Use digital marketing platforms to create, schedule, publish, and monitor marketing content and initiatives.
Track, analyze, and report campaign performance to evaluate effectiveness and identify opportunities for improvement.
Build and maintain internal and external relationships to develop strategic marketing solutions and support organizational goals.
Serve as a marketing representative and resource on assigned projects, committees, programs, and cross-functional workgroups.
Assist with marketing operations, including reporting, presentation development, platform maintenance, event coordination, resource development, and data management.
Recommend marketing best practices, contribute to communication strategies, and support execution of internal and external marketing plans.