Marketing Specialist

SeaWorld•San Antonio, TX

About The Position

The Marketing Specialist supports paid media campaigns for SeaWorld and Aquatica San Antonio, working with the Director of Media, internal marketing teams, corporate partners, and external agencies. The role helps ensure campaigns launch accurately, on schedule, and to a high standard by coordinating campaign assets, maintaining trafficking documentation, supporting reporting, and assisting with paid media initiatives intended to drive park attendance and revenue. The successful candidate is organized, dependable, proactive, and attentive to detail. They support multiple stakeholders, help improve processes, and are eager to learn the media business and grow into broader marketing responsibilities.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
1–3 years of marketing, advertising, media, or project coordination experience.
Strong organizational skills and ability to manage multiple deadlines simultaneously.
Exceptional attention to detail and commitment to accuracy.
Excellent written and verbal communication skills.
Strong project management and time management abilities.
Experience collaborating across multiple teams.
Proficiency in Microsoft Office, particularly Excel and PowerPoint.
Ability to thrive in a fast-paced environment while maintaining a positive, solutions-oriented attitude.

Nice To Haves

Experience with paid media, digital marketing, or campaign trafficking.
Familiarity with Google Ads, Meta Ads Manager, CM360, or other digital advertising platforms.

Responsibilities

Support the Director of Media with execution of paid media campaigns across SeaWorld and Aquatica San Antonio.
Prepare and maintain trafficking documentation and campaign tag charts for paid media channels.
Coordinate campaign launches with external media buying agencies and internal stakeholders.
Assist with quality assurance of campaign assets, URLs, tracking parameters, creative rotations, and landing pages before launch.
Monitor campaign launch timelines and communicate project status to internal teams.
Partner with Creative Services, Integrated Marketing, Brand Managers, and Corporate Marketing teams to ensure campaign assets are delivered accurately and on schedule.
Help maintain message mapping documents to ensure correct offers, creative, and calls to action run across paid media channels.
Communicate campaign updates, deadlines, and asset needs to internal stakeholders.
Support cross-functional projects as needed for successful campaign execution.
Ensure marketing materials comply with brand standards and legal guidelines.
Identify opportunities to improve processes and increase team efficiency.
Communicate professionally with ambassadors, vendors, agencies, and internal partners.
Perform other duties as assigned.