Marketing Specialist

Five Star Franchising LLC•Springville, UT

12d

About The Position

Five Star Franchising is seeking a Marketing Specialist to support franchisees and advance digital and performance marketing across its home services brands. The role guides franchisees through the marketing mix, provides recommendations based on performance metrics, and manages requests for marketing collateral. The specialist develops and executes digital marketing strategies and works with internal teams and external partners to create scalable integrated campaigns that engage homeowners. The position tracks and analyzes marketing KPIs, including lead generation, conversion rates, and customer acquisition costs, with a focus on profitability. It also involves developing marketing plans and budgets, tracking and optimizing results for franchise owners, and reporting on franchisee performance to identify growth opportunities. The specialist should be comfortable communicating with franchise owners by phone, video, or in person, and working collaboratively across teams, vendors, and stakeholders on projects of varying scope. Five Star Franchising describes a flexible, collaborative work environment that values innovation, accountability, and measurable results. The company is an equal opportunity employer and may provide reasonable accommodations to qualified individuals with disabilities.

Requirements

Bachelor's degree in Marketing, Digital Marketing, Business, or a related field, or equivalent work experience.
Excellent interpersonal and communication skills, including comfort communicating by phone, video call, or in person.
Knowledge of digital marketing best practices for the home services industry, including keyword research, local SEO, and content optimization.
Strong project management skills, including the ability to prioritize tasks, manage deadlines, and coordinate with internal teams and external partners.
Creative thinking and interest in industry trends and innovative marketing strategies for the home services sector.
Analytical mindset and ability to interpret data and derive actionable insights to drive business growth.
Ability to work cooperatively and effectively with different personality types, departments, vendors, and franchise owners, and transition among projects of varying scale, audience, and format.
Willingness to continue learning.

Responsibilities

Train and guide franchisees through the marketing mix, providing expert recommendations on performance metrics.
Respond to and manage franchisee marketing collateral requests.
Drive, develop, and execute digital marketing strategies.
Collaborate with internal teams and external partners to create and implement scalable integrated marketing campaigns that resonate with homeowners and drive engagement.
Monitor and analyze marketing KPIs, including lead generation, conversion rates, and customer acquisition costs, with a focus on profitability.
Develop marketing plans and budgets for franchise owners.
Track and optimize marketing results for franchise owners.
Monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.
Perform other duties as assigned.