Reddit Community Marketing Specialist

TP-Link Systems Inc.

1d • $73,500 - $100,000

About The Position

TP-Link Systems Inc. is a global provider of networking devices and smart home products, serving customers in over 170 countries. The Reddit Community Marketing Specialist will build and grow Omada's online user communities, principally on Reddit and Discord, with possible expansion to Facebook Groups and other platforms. The role focuses on planning and executing community campaigns, AMAs, contests, and product launches, and publishing content that encourages discussion and participation.

The specialist will engage with members, foster a positive community culture, recognize core contributors, and gather user feedback to help improve the community experience and products. Success involves building trust through authentic participation, understanding platform-specific community dynamics, reviewing community performance signals, and developing long-term relationships with users.

Requirements

• Bachelor's degree.
• Exceptional writing skills and the ability to write authentically for a technical, marketing-skeptical audience.
• Familiarity with Reddit culture and an understanding of how different community platforms operate.
• Understanding of ethical community participation, including transparency, disclosure, and avoiding manipulation.
• Proactive, detail-oriented approach and comfort building programs in a fast-paced environment.
• Genuine interest in community engagement, user relationships, and technology products.
• Strong logical thinking and a consistent user-centered approach to problem solving.

Nice To Haves

• Experience managing Reddit, Facebook Groups, Discord, forums, or other online communities.
• Interest in networking, Wi-Fi, homelabs, smart home, or B2B technology.
• Experience planning community content, campaigns, AMAs, contests, or user recognition programs.
• Basic understanding of community metrics, engagement analysis, and performance reporting.
• Enjoyment of discussing network setups, product experiences, and deployment best practices with tech enthusiasts.

Responsibilities

• Work with the user operations team to plan and execute community campaigns, AMAs, contests, and product launch activities.
• Manage the day-to-day operation of Omada's Reddit community and Discord, with potential expansion to Facebook Groups and other platforms.
• Plan and publish recurring content, including discussions, setup showcases, polls, user stories, and product-related topics.
• Engage community members, encourage meaningful conversations, and build an active, welcoming community culture.
• Identify and develop core contributors through recognition programs, user roles, and long-term relationship building.
• Track platform-specific signals, including community growth and content performance on Reddit and engagement and relationship depth on Discord.
• Use user feedback to support continuous improvements.

Benefits

• Fully paid medical, dental, and vision insurance, with partial coverage for dependents.
• Contributions to 401k funds.
• Over four weeks of PTO per year.
• Bi-annual pay increases.
• Health and wellness benefits, including free gym membership.
• Quarterly team-building events.

What This Job Offers

• Job Type: Full-time