Community Marketing Specialist

Klättermusen • Town of Denmark, NY

6d

About The Position

Klättermusen is hiring a Community Marketing Specialist to represent the brand and build its community in Copenhagen. The role focuses on developing genuine relationships with local athletes, creatives, outdoor communities, retailers and partners, and bringing the brand to life through events, retail activations, collaborations and storytelling. The Specialist will help make Klättermusen a trusted companion within the Scandinavian Mountaineering Mindset and adapt global and seasonal campaigns for Danish audiences.

The role involves scouting and supporting local ambassadors, artists and other friends of the brand; planning and running community-focused events; identifying emerging cultural trends; supporting retail activity; and connecting local communities with the brand. The Specialist will also manage the local community marketing budget, track results and share learnings. This is a full-time position based in Copenhagen.

Requirements

• An established network in Copenhagen and a strong ability to build lasting local relationships.
• At least five years of experience in community marketing, brand experience, events or partnerships.
• A genuine connection to the outdoors and an understanding of people and communities who spend time in nature.
• Experience building local communities, working with ambassadors and creators, and delivering engaging activations.
• Ability to translate brand strategy into relevant experiences in settings such as outdoor locations, cafés and climbing gyms.
• Strong project management skills, including coordinating timelines, budgets, partners and event logistics.
• A proactive and flexible approach, with the ability to work independently, collaborate and adapt while keeping priorities in focus.
• Fluency in Danish and English, with confidence writing, presenting ideas and engaging with communities in both languages.

Nice To Haves

• Experience in the outdoor industry.

Responsibilities

• Build and maintain relationships with local mountain guides, climbing crews, creative collectives, independent retailers and other outdoor community members.
• Develop a local network of ambassadors, artists and friends of the brand, supporting them in creating and sharing the Klättermusen story.
• Concept, plan and run community-focused events, including gear test hikes, trail running events, pop-ups and workshops.
• Monitor developments in outdoor and street culture, sustainability circles and relevant local scenes, and turn insights into thoughtful brand activations.
• Support the retail team and help translate community engagement into in-store foot traffic.
• Work with local partners on in-store takeovers, co-hosted events and other collaborations.
• Collaborate with internal teams and local creators to tell stories about Klättermusen’s Scandinavian Mountaineering mindset.
• Adapt global and seasonal campaigns for Danish audiences, grow the local following, and connect email subscribers, the WhatsApp community and the local Strava club.
• Manage the local community marketing budget, track results and share what is working and what has been learned.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed