Recruiting and Marketing Specialist

Ruston Paving Co•Raleigh, NC

11h•Hybrid

About The Position

Ruston Paving is a commercial and industrial paving construction contractor with offices in New York, Virginia, and North Carolina. Established in 1943, we are a family-oriented company that has been in business for three generations. Our company is capable of all types of asphalt paving projects ranging from minor repairs to larger projects incorporating asphalt reclamation and recycling, as well as new construction. This role provides a unique opportunity to support both company recruiting efforts and marketing initiatives across the organization. A successful candidate will have an immediate impact on the continued growth and success of the organization. Teamwork is a major part of every position at Ruston Paving, so it is important to note that, aside from all other listed responsibilities, you must be willing to assist others and be as productive as possible. This candidate must be an outgoing, proactive self-starter who demonstrates initiative, works independently, and excels at networking, relationship building, public speaking, and motivating others.

Requirements

Bachelor's degree in marketing, communications, human resources, business, graphic design, or a related field.
Proficient in graphic design software (e.g., Adobe Creative Suite).
Basic understanding of SEO principles, social media marketing, and recruiting practices.
Strong communication, interviewing, and relationship-building skills.
Must be a self-starter with the ability to take initiative, work independently, and manage multiple priorities with minimal supervision.
Understands and prioritizes the safety of every individual.
Expresses a genuine interest in the thoughts, opinions, and needs of coworkers, candidates, and customers.
Ability to work in a fast-paced environment and meet deadlines.
Ability to communicate orally and in writing.
Ability to understand, follow, and transmit written and oral instructions.
Ability to meet attendance standards with dependability and consistency.
Valid driver's license, or the ability to obtain one, with the willingness to visit job sites, branch offices, and recruiting events occasionally.

Nice To Haves

Recruiting experience in construction, skilled trades, industrial, or related industries preferred.
Experience with video editing software, photography, applicant tracking systems, and job boards preferred.
Familiarity with content management systems and email marketing platforms.

Responsibilities

Serve as the primary recruiting contact for all divisions and locations within Ruston Paving.
Develop and implement centralized recruiting strategies to support hiring needs across the organization.
Manage full-cycle recruiting efforts, including job postings, candidate screening, interviews, offer coordination, and follow-up.
Source candidates through job boards, social media, referrals, networking, trade schools, workforce centers, and industry contacts.
Build and maintain relationships with candidates, educational institutions, and workforce development partners.
Proactively develop pipelines for seasonal, skilled trade, administrative, and management positions.
Partner with division leaders, managers, and human resources to understand staffing needs and hiring priorities.
Coordinate interview scheduling, candidate communication, and hiring workflow to ensure a timely and professional process.
Support onboarding coordination and assist with pre-employment requirements as needed.
Coordinate and attend career fairs, recruiting events, school visits, and community outreach activities.
Represent Ruston Paving at external recruiting functions in a professional and engaging manner.
Develop materials and presentations to promote career opportunities with Ruston Paving.
Maintain accurate recruiting records, candidate tracking, and hiring status updates.
Monitor recruiting metrics and provide regular updates on hiring activity, sourcing trends, and open positions.
Assist with improving recruiting processes, systems, and applicant experience.
Develop engaging content for social media platforms, highlighting Ruston Paving projects, employees, and services.
Create visual materials for printing including brochures, flyers, project signage, and company promotions.
Assist in writing content for the company website, blog posts, and email newsletters.
Capture high-quality photos and videos of ongoing paving projects to showcase our work.
Create before-and-after visuals to illustrate the quality and impact of our services.
Manage and update Ruston Paving's social media accounts with project updates, company news, and recruiting messages.
Help optimize website content for SEO to improve online visibility and engagement.
Track and analyze metrics related to website traffic, social media engagement, and recruiting outreach.
Design print advertisements for in-house and outward-facing publications and trade magazines.
Develop marketing collateral for trade shows, recruiting events, and community activities.
Conduct research on local competitors and industry trends in asphalt paving.
Gather customer testimonials and develop case studies from successful projects.
Support employer branding efforts that present Ruston Paving as a great place to work.
Work closely with project managers and assist with pre-qualification requirements in preparation of proposals.
Coordinate and attend trade shows and similar activities to promote the brand.
All other duties assigned