Purpose Integration Lead

ESL Federal Credit Union•City of Rochester, NY

5h•Hybrid

About The Position

The Purpose Integration Lead advances ESL’s ability to operationalize purpose by building the tools, metrics, and processes that embed our purpose into day‑to‑day decision‑making. They help business units translate purpose into actionable strategies, measurable outcomes, and improvements to products, policies, and operations. This role drives alignment, accountability, and continuous learning across teams to ensure consistent adoption of purpose‑driven practices. This role ensures that our purpose - to help our community thrive and prosper - is integrated across all ESL teams and functions to impact over 433,000 external members and 1,000+ internal employees.

Requirements

Bachelors degree or 4 years of directly related experience required
In addition, a minimum of 7 years of experience in any combination of: product or program management, strategy/innovation, corporate social responsibility, change management, customer experience, or data-driven continuous improvement
Demonstrated experience embedding frameworks into business processes (e.g., strategy updates, policy updates, scorecards)
Strong analytical skills (financial analysis, performance measure design, dashboard management)
Proven ability to lead cross-functional projects without formal authority
Superior critical thinking skills
Ability to research and build structure and processes around new ideas
Proven ability to independently manage complex activities
Attention to detail
Demonstrated ability to work directly with the highest levels of management, drive consensus and strategic decision making
Demonstrated interpersonal, and team building skills, especially in cross-functional teams; ability to collaborate with team members and leaders throughout the company
Highly effective communications skills (written and verbal)
PC proficient (Excel, Power Point, Word)
Demonstrates alignment with ESL’s Core Values, mission, vision, and purpose to help our community thrive and prosper

Nice To Haves

MBA preferred with focus on strategy, analytics, corporate social responsibility preferred
Corporate strategy experience with focus on measurable community or social impact
Background in banking services, behavioral economics, or human-centered design
Demonstrated project and process management skills using process improvement methodology and tools
Demonstrated ability to gather and interpret insights from diverse or historically underserved groups to inform decisions and improve outcomes

Responsibilities

Embed purpose into decision-making frameworks and core processes
Develop, maintain and improve purpose-related tools and decision guides.
Integrate purpose checkpoints into product, policy, and operational workflows.
Facilitate sessions with teams to apply purpose in decision-making.
Support governance processes that ensure alignment and consistency.
Support purpose aligned business strategy and innovation
Translate purpose into actionable strategies and operational improvements.
Assist in developing business cases that reflect purpose-driven goals.
Partner with cross-functional teams to test, refine, and scale new approaches.
Document learnings and ensure insights inform future initiatives.
Build purpose metrics, measurement infrastructure, and reporting
Develop and maintain purpose-aligned metrics and indicators.
Partner with analytics teams to implement dashboards and reporting tools.
Support measure–learn–adapt cycles and translate findings into recommendations.
Help teams interpret and use purpose-related data in decision-making.
Manage intake, prioritization, communication, and change support
Manage intake and prioritization of purpose-aligned opportunities and requests.
Maintain a roadmap of initiatives and ensure effective cross-functional coordination.
Ensure clear internal communication materials explaining how purpose applies to daily work.
Support education, storytelling, and change enablement efforts across the organization.
Align teams, incentives, and operating routines with ESL’s purpose
Collaborate with HR/Total Rewards to incorporate purpose into performance practices.
Clarify internal roles and handoffs to ensure coordinated execution.
Develop materials and tools that support adoption of purpose-centered practices.