Property Marketing Manager

Regency Centers•Atlanta, GA

4d•Hybrid

About The Position

Regency Centers is seeking a Property Marketing Manager for its regional office in Atlanta, Georgia, or Jacksonville, Florida. This hybrid role is responsible for consumer marketing, social and digital media, signature events, and sponsorship and activation activities across the Southeast and Upper Midwest regions. The position also executes marketing initiatives related to the future of retail and retail real estate, supports strategic planning with Marketing leadership, and manages property-specific budgets, program implementation, and reporting. The role collaborates with internal and external stakeholders to meet goals and objectives. The Property Marketing Manager works with the Senior Manager, Property Marketing to address property-level marketing needs and create property-specific activations and programming. This may include experiential marketing, technological integrations, pop-up shops, temporary tenants, and other consumer experiences. The role develops and executes property marketing programs, coordinating communications, tenants, vendors, contracts, and post-event evaluation. It also supports consistent brand messaging across social and digital channels, innovation initiatives, property brand integrity, on-site marketing collateral, and alternative revenue and sponsorship opportunities. The position is based in Atlanta or Jacksonville and follows a hybrid schedule of three days in the office and two remote days after the training period. Travel to centers and offices within the national portfolio is required, with a focus on the Southeast and Upper Midwest. Schedules may vary and include weekends, some evenings, and holidays when necessary.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Event Planning, or a related field from an accredited institution.
Minimum five years of relevant marketing experience.
Expertise in consumer marketing, brand management, communications, and social media.
Ability to strategize, conceptualize, and develop innovative marketing tactics that build foot traffic and brand awareness.
Proven results executing social and digital marketing campaigns and developing creative ideas that position a brand for success.
Advanced proficiency with Microsoft Office and HubSpot database management.
Strong quantitative, analytical, and budgeting skills.
Ability to travel to centers and offices within the national portfolio, focusing on the Southeast and Upper Midwest regions.
Flexibility to work varied schedules, including weekends, some evenings, and holidays when necessary.
Ability to set and adjust priorities based on activity and work independently with minimal supervision in a dynamic team environment.
Proactive thinking, problem-solving, creative thinking, resourcefulness, and presentation skills.
Ability to work well in a fast-paced environment and work daily with senior management and fast-paced real estate professionals.
Strong organizational and time-management skills.
Ability to recognize retail trends, identify social media influencers, and recognize engaging consumer experiences.
Ability to manage and coordinate vendors and personnel for events.

Nice To Haves

Experience marketing for retail shopping centers or commercial real estate developers.
Event planning experience.
Sponsorship and alternative revenue experience.
Knowledge of AI tools for content creation and job efficiencies.
Strong knowledge of the commercial real estate industry.
Familiarity with retail market research.
Experience with graphic design production software such as Canva.
Experience with email distribution software such as HubSpot.
Strong knowledge of commercial real estate and the leasing process.

Responsibilities

Execute consumer marketing, social and digital media, signature events, and sponsorship and activation activities for the Southeast and Upper Midwest regions.
Execute marketing initiatives related to the future of retail and retail real estate.
Support Marketing leadership in strategic planning; manage property-specific budgets, program implementation, and reporting.
Collaborate with internal and external stakeholders to meet goals and objectives.
Work with the Senior Manager, Property Marketing to execute property-level marketing needs and curate property-specific activations and programming.
Develop and execute property marketing programs, including internal communications, tenant coordination, vendor sourcing and oversight, contract facilitation, and post-event evaluation.
Coordinate social and digital marketing programs to maintain consistent brand messaging across digital and social media, influencer programming, websites, SMS, email marketing, and direct digital advertising.
Work with Property Operations, Investment, and Development senior leadership to execute innovation initiatives across Market Research, Communications, and Property Marketing.
Work with Marketing senior leadership to develop and maintain property brand integrity and on-site marketing collateral aligned with brand vision and marketing objectives.
Identify and implement alternative revenue and sponsorship opportunities.
Travel to centers and offices within the national portfolio, focusing on the Southeast and Upper Midwest regions.
Manage and coordinate vendors and personnel for events.

Benefits

23+ PTO days annually.
11 paid holidays in addition to PTO.
Paid leave programs for parental leave, compassion, bereavement, jury duty, and military service.
Health Advocacy and Employee Assistance Program (EAP).
Hybrid work schedule, modified in-office hours, and dedicated remote work days.
401(k) with a generous company match and corporate profit sharing.
Anniversary stock grant awards.
Health Savings Account (HSA), Health Care FSA, and Dependent Care FSA.
Company-paid life insurance/AD&D and disability insurance.
Voluntary supplemental life/AD&D, critical illness, accident, hospital indemnity, and identity theft benefits.
Student loan repayment resources.
Medical, dental, and vision insurance.
Wellbeing program through Personify Health.
Family planning, mental health, and pain management programs.
52 hours per year of paid Volunteer Time Off.
Company gift matching.
Tuition reimbursement and continued education opportunities.
LinkedIn Learning premium subscription.
Professional membership support.
Employee Resource Groups.