Regional Marketing Manager, Property & Buildings

WSP • Dallas, TX

2d

About The Position

WSP is seeking a Regional Marketing Manager for its Property & Buildings team in the Midwest and Texas-Louisiana regions. The position may be based in any major WSP office in the Central US. The role supports client relationships, new business opportunities, and regional growth by connecting WSP’s expertise with client needs and leading the regional marketing team.

As part of WSP’s national Strategic Growth Team, the manager partners with regional and national business line leaders, market leaders, and Strategic Growth Team colleagues to coordinate strategies and resources for client engagement, pursuits, and business development. The role supports major pursuits through capture planning, proposal development, interview coaching, and debriefs, and promotes continuous improvement. It also manages business-line knowledge and collateral, supports marketing communications, and raises awareness of services to enable cross-selling and client-specific growth plans.

The manager shapes regional marketing strategy and growth plans, supports pipeline and pursuit decisions, leads and develops staff, and guides regional visibility and communications activities. The role requires travel as needed and adherence to WSP’s conduct, safety, health, and workplace policies.

Requirements

• Bachelor’s degree in marketing, communications, business, journalism, or a closely related field.
• At least 10 years of marketing and business-development experience in the architecture, engineering, and construction industry, including work across a multi-state region or practice.
• Excellent written and verbal communication skills, including the ability to translate complex technical concepts into clear, client-focused messages and influence decisions.
• Demonstrated ability to lead and develop teams, establish priorities, and hold people accountable for results.
• Strong business acumen, sound judgment, and commitment to improving processes and serving internal and external clients.
• Demonstrated experience leading pursuits, including capture planning, proposal development, and interview preparation.
• Strong organizational and execution skills, including the ability to manage competing priorities, resources, and deadlines.
• Collaborative, competitive approach to winning work and ability to build focus and commitment across pursuit teams.
• Ability to translate market intelligence, client insights, and business priorities into actionable marketing and growth strategies.
• Proficiency with Microsoft Office, Adobe Creative Suite, SharePoint, and related marketing tools.
• Ability to travel as needed.
• Ability to make responsible and ethical decisions and comply with WSP’s conduct, safety, health, drug/alcohol, and harassment policies.

Nice To Haves

• Knowledge of and experience with Property & Buildings services, clients, markets, and competitive positioning.

Responsibilities

• Partner with regional Property & Buildings leadership to shape marketing strategy, prioritize target markets and clients, and align resources with sales and funding goals.
• Facilitate go/no-go meetings, pipeline updates, and pursuit-readiness reviews; identify positioning gaps and recommend actions based on sales and business-development performance.
• Translate growth priorities into initiatives, track progress, and contribute market intelligence, client insights, and pipeline analysis to annual regional growth plans.
• Serve as capture manager, proposal manager, and/or interview coach for strategic pursuits, including capture planning, proposal development, interview preparation, coaching, and debriefs.
• Guide the development and review of qualifications, resumes, project descriptions, and proposal content to address client priorities and selection criteria.
• Work with client and partner account teams to develop relationship strategies, early positioning, and targeted growth opportunities.
• Share updates on priority pursuits and accounts and coordinate with regional marketing managers to align resources with pursuit and business-development needs.
• Connect teams across business lines and regions to bring appropriate capabilities to clients and expand opportunities within key accounts.
• Lead staffing plans, hiring, onboarding, workload assignments, and resource planning for the regional marketing team.
• Set priorities, performance expectations, and measurable goals; conduct check-ins and reviews; provide feedback and address performance gaps.
• Review team deliverables for quality and coach and mentor staff, identify skill gaps, and follow through on development plans.
• Build collaboration, knowledge sharing, shared accountability, and leadership capability across the team.
• Serve as the regional Strategic Growth Team’s primary Property & Buildings contact and connect teams to share expertise and best practices.
• Develop and maintain marketing collateral that communicates the practice’s strengths, innovations, and client value.
• Maintain knowledge of staff expertise, projects, and technical innovations to help pursuit teams identify relevant experience and differentiators.
• Train and coach Strategic Growth Team staff on Property & Buildings capabilities, markets, and clients; connect national initiatives and specialty services to regional opportunities.
• Advise regional leadership on events, sponsorships, memberships, awards, and other visibility opportunities aligned with growth priorities.
• Provide strategic direction for regional events and visibility activities and guide staff coordinating priority conferences and sponsorships.
• Liaise with Marketing & Communications to connect regional priorities, projects, expertise, and milestones with internal and external communications opportunities.
• Carry out additional responsibilities assigned by the Strategic Growth Team Business Line Director or regional and national business line leaders.
• Exercise responsible and ethical judgment with company funds, resources, and conduct, and comply with WSP’s Code of Conduct and related policies.
• Uphold workplace safety and comply with WSP’s health, safety, drug/alcohol, and harassment policies.

Benefits

• Medical, dental, and vision coverage
• Disability and life insurance
• Retirement savings
• Paid sick leave
• Paid vacation or other personal time
• Paid parental leave
• Paid time off for bereavement, voting, and/or attendance at naturalization proceedings

What This Job Offers

• Job Type: Full-time
• Career Level: Manager