Promotions Coordinator

Pottawattamie County•Council Bluffs, IA

18h

About The Position

Pottawattamie County Public Health seeks a creative, motivated Promotions Coordinator to advance community health outcomes through education, outreach, and advocacy. The position develops and executes a marketing and communications framework to increase awareness of the department’s mission, values, staff, and community services, while assisting with departmental operations. Work is performed under the limited supervision of the Public Health Administrator. The coordinator leads communications and promotional support for Public Health operations, including social media, websites, press releases, blog posts, newsletters, education publications, and promotion of programs and events. The role also documents public health activities, builds relationships with media and strategic partners, reports on communications activity and website analytics, and supports physical and virtual promotion of procedures and policies affecting the public.

Requirements

General knowledge of the principles and practices of public health programs and related fields.
General knowledge of local and public programs.
General knowledge of promotional and marketing techniques and practices.
Skill using personal computers, software, hardware, and peripheral equipment.
Ability to communicate effectively orally and in writing.
Ability to multitask.
Strong interpersonal and customer service skills, including tact, patience, and courtesy.
Attention to detail and ability to organize time, anticipate changing circumstances, and respond effectively.
Ability to maintain confidentiality regarding sensitive information.
Ability to perform arithmetic computations.
Ability to plan and organize community events.
Ability to establish and maintain effective working relationships with associates, Board members, supervisors, and the general public.
Valid driver’s license.
Obtain State of Iowa CPR and First Aid Certification within six months of hire.

Nice To Haves

Bachelor’s degree in marketing, public relations, journalism, graphic design, or a related field is highly preferred.
A two-year degree plus work experience in a related field may also qualify.
Prior experience with customer service, media management, website maintenance, social media marketing, copywriting and editing, or graphic design is preferred.

Responsibilities

Lead communications and promotional support for Public Health operations.
Promote Public Health’s mission and goals through advertising, social, and traditional media.
Pursue existing, new, and unique promotional methods.
Work with staff to promote current and upcoming events, programs, and facilities.
Build working relationships with strategic partners, including local media representatives.
Design and publish social media content and maintain social media accounts.
Document and promote the purpose and need for staff activities, including Smoking Cessation, Environmental Education, and Access Granted programs.
Maintain an interesting and relevant social media presence.
Interpret website analytics and report findings orally and in writing.
Prepare and present monthly reports on activities and progress.
Develop and distribute press releases, blog posts, and a monthly newsletter.
Develop creative ways to promote the department’s mission, goals, and services through communications, marketing, and community relationships.
Update and maintain Public Health websites.
Stay current with and use media marketing trends and strategies.
Assist with the design, layout, and quality control of educational publications, including brochures, blog posts, signs, and posters.
Maintain lists of traditional and social media contacts.
Assist with physical and virtual promotion of procedures and policies that affect the public.
Assist with new projects and perform other duties as assigned by the Public Health Administrator or as situations dictate.