Coordinator - Casino Promotions

Hard Rock Digital•United States, FL

About The Position

Hard Rock Digital is building an online sportsbook, casino, and social gaming company, combining the Hard Rock and Seminole Tribe of Florida brands with digital products and technologies. The Coordinator - Casino Promotions is a foundational role on the Promo & CRM team, working within a promotions pod and reporting to the Casino Promotions Manager. The role supports the planning, setup, launch, and tracking of online casino promotions and offers in coordination with product, marketing, commercial, operations, data, regulatory, creative, and customer support teams. The coordinator follows established processes, works within team and jurisdictional budgets, and helps deliver accurate, compliant, timely player experiences while developing expertise in online casino promotions and marketing technology.

Requirements

  • Entry-level to 2 years of experience in promotions, CRM, digital marketing, or a related field.
  • Familiarity with CRM or marketing platforms, such as Braze, Optimove, or Salesforce Marketing Cloud; willingness to learn quickly is required.
  • Basic Excel or Google Sheets skills and comfort working with numbers.
  • Strong attention to detail and commitment to quality.
  • Clear written and verbal communication skills, including the ability to ask clarifying questions and flag blockers early.
  • Ability to stay organized and manage time across multiple tasks in a fast-paced environment.
  • Curiosity about players and their experience with promotions.
  • Ability to collaborate well, support peers, and contribute to team needs.
  • Availability for on-call weekend coverage to support live promotions during peak player activity.

Nice To Haves

  • Online gaming or sportsbook experience.
  • Hands-on experience with CRM or marketing platforms such as Braze, Optimove, or Salesforce Marketing Cloud.

Responsibilities

  • Help design, build, and configure player bonuses, offers, and onsite banners with guidance from the team.
  • Support promotion planning and launches, including offer mechanics, eligibility rules, and go-live activities.
  • Maintain accurate, up-to-date documentation and records for promotions and campaigns.
  • Follow standard operating procedures for offer builds and segment uploads, and ask questions when requirements are unclear.
  • Build audiences and player segments for offers.
  • Execute day-to-day CRM setup for promotions, including audience builds, quality assurance, and deployment checklists across email, push, and SMS.
  • Review and validate offer terms, copy, and creative for accuracy, quality, and compliance before launch.
  • Ensure offers and supporting communications go live accurately and on time.
  • Track daily and weekly promotional spend and pacing against team and jurisdictional budgets, and flag anomalies to the manager.
  • Help analyze promotion and campaign results, including redemption, cost, and player response, and share findings with the team.
  • Support A/B tests and offer personalization initiatives by accurately executing assigned tasks and flagging results.
  • Build familiarity and hands-on expertise with promotions and marketing technology platforms such as Braze.
  • Coordinate routine requests with Creative and Customer Support, communicate status, and escalate issues to the manager.
  • Maintain availability for on-call weekend coverage to support live promotions during peak player activity.

Benefits

  • Competitive pay and benefits
  • Retirement benefits
  • Employee discounts
  • Advancement opportunities
  • Start-up culture backed by a secure, globally recognized brand
  • Opportunity to drive a best-in-class customer experience for the Hard Rock Digital community
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