Promotion/Social Media Specialist - KS95

2060 Digital•Saint Paul, MN

22d

About The Position

The Promotion/Social Media Specialist for KS95 coordinates station contests, giveaways, events, and promotional activations, while developing and supporting the station’s social media strategy. The role manages contest administration and prize fulfillment, organizes event logistics and materials, and helps deliver sponsor and client commitments across social media. It also analyzes digital and audience performance and recommends ways to improve content, engagement, audience growth, and campaign effectiveness. The position requires flexible hours, including evenings, weekends, and holidays.

Requirements

A bachelor’s degree in Marketing, Communications, Public Relations, Event Management, or a related field is preferred; equivalent experience is considered.
Strong understanding of major social media platforms, including Instagram, Facebook, TikTok, YouTube, and emerging digital channels.
Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics, Google Ads, or similar platforms.
Ability to analyze audience, social media, and promotional campaign data; identify drivers of engagement and results; and make strategic recommendations for future content, campaigns, and marketing initiatives.
Strong organizational and project management skills.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines simultaneously.
Strong customer service and relationship-building abilities.
Ability to work flexible hours, including evenings, weekends, and holidays.

Nice To Haves

Experience in radio, media, entertainment, promotions, marketing, or event coordination.
Familiarity with WordPress, VPromo, Asana, Audience, and Canva.
Experience with contesting, prize fulfillment, and event logistics.

Responsibilities

Coordinate and execute on-air and online contests and giveaways.
Manage winner selection and verification, collect paperwork, and fulfill prizes.
Process contest documentation, including tax forms and check requests.
Track winner paperwork and ensure compliance with station, legal, and accounting requirements.
Maintain accurate prize inventory and distribution records.
Monitor and respond to promotions email and phone lines.
Execute station events, appearances, and promotional activations.
Coordinate event staffing, logistics, and communication with sales, talent, and the street team.
Create event materials, schedules, and briefing sheets.
Maintain event supplies, promotional inventory, and station vehicles.
Attend and support station events, including nights, weekends, and holidays as needed.
Create a social media strategy for KS95 and recommend ways to improve station and brand content performance, audience growth, engagement, and campaign effectiveness.
Assist with content planning and social media calendars to support consistent, strategic messaging across platforms.
Coach and direct the team on platform-specific social media posting best practices.
Analyze social media, digital marketing, and audience engagement performance to identify trends, successes, opportunities, and areas for improvement.
Help execute sponsor and client deliverables across social media platforms.
Assist in promoting station events, contests, and community initiatives.
Stay informed about social media trends, platform changes, algorithm updates, digital marketing best practices, and advertising opportunities across TikTok, Facebook, Instagram, and YouTube.