Project Manager, Marketing

KBKG LLC•Pasadena, CA

11d

About The Position

KBKG is a provider of tax solutions to CPAs and businesses. The Project Manager, Marketing is a hands-on marketing professional who manages and executes initiatives across multiple channels and disciplines, combining project management capabilities with practical marketing expertise. The role oversees campaigns from planning through execution, launch, and performance analysis, and works directly with marketing technologies, especially HubSpot. The position collaborates with the Marketing team, internal stakeholders, external vendors, and company leadership to coordinate projects, streamline workflows, and deliver initiatives that support measurable business objectives. Success requires attention to detail, accountability, adaptability, and the ability to manage competing priorities in a fast-paced environment. The position reports to the Head of Marketing.

Requirements

Exceptional attention to detail and ability to deliver accurate, polished work while identifying and preventing errors before launch.
Considerable hands-on HubSpot experience, including email marketing, marketing automation, workflows, audience segmentation, campaign management, and reporting.
Strong working knowledge of Google Ads, Meta Ads, and/or similar advertising platforms, including campaign setup, targeting, tracking, and performance optimization.
Broad knowledge of digital marketing disciplines, including paid media, email marketing, lead generation, SEO, content marketing, website management, and marketing analytics.
Strong project management and organizational capabilities, including the ability to manage multiple projects, deadlines, and cross-functional deliverables simultaneously.
Proactive, nimble, and resourceful approach, with the ability to pivot between priorities while maintaining accuracy and execution quality.
Ability to independently own projects, anticipate next steps, troubleshoot issues, and drive initiatives forward with minimal oversight.
Solid understanding of campaign setup, audience targeting, automation, conversion tracking, and reporting across marketing platforms.
Excellent written and verbal communication skills, including the ability to communicate across teams and with senior leadership.
Strong analytical and problem-solving abilities, including the capacity to interpret campaign data and identify improvement opportunities.
Familiarity with project management tools such as Asana and collaborative technologies used to organize, track, and coordinate marketing initiatives.
Comfort using AI tools, including ChatGPT and other AI-enabled marketing and productivity platforms.
Team-oriented mindset and ability to collaborate across departments and manage relationships with external partners and vendors.
Strong ownership, accountability, urgency, and commitment to delivering results.
Ability to balance strategic marketing objectives with the tactical details required for successful execution.
Approximately 5 years of professional marketing experience, with exposure to multiple marketing disciplines and hands-on campaign execution.
Significant practical experience using HubSpot, preferably in a B2B marketing environment.
Experience executing or supporting campaigns in Google Ads, Meta Ads, and/or comparable advertising platforms.
Demonstrated experience managing marketing projects from planning through completion, including coordinating stakeholders, timelines, and deliverables.
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Nice To Haves

Experience in marketing operations, digital advertising, lead generation, or demand generation.
Experience in the tax, tax consulting, financial services, or professional services industries.
Certifications in HubSpot, Google Ads, project management, or related marketing technologies.

Responsibilities

Manage and execute marketing initiatives from initial planning through campaign development, launch, tracking, optimization, and completion.
Coordinate cross-channel marketing projects involving paid advertising, email marketing, marketing automation, lead generation, website updates, content development, and other digital marketing activities.
Use HubSpot for campaign setup, email execution, workflow development, contact segmentation, lead management, and performance reporting.
Assist with setup, execution, monitoring, and optimization of digital advertising campaigns across Google Ads, Meta Ads, and comparable platforms.
Develop and maintain project timelines, milestones, task assignments, and deliverables, ensuring accountability and timely completion across teams.
Perform quality assurance on marketing campaigns and deliverables, including copy, creative assets, links, audience targeting, workflows, tracking, and campaign functionality before launch.
Collaborate with marketing specialists and external partners to ensure campaigns are properly configured, coordinated, and executed.
Identify potential project delays, execution errors, and process inefficiencies, and take ownership of solutions and corrective actions.
Monitor campaign performance and assist with reporting, analysis, and recommendations for ongoing optimization.
Coordinate with stakeholders and leadership to establish priorities, gather requirements, communicate progress, and align deliverables with business objectives.
Manage concurrent projects while responding to shifting priorities, urgent requests, and evolving marketing needs.
Identify and implement improvements to marketing processes, project management practices, documentation, and cross-functional workflows.
Use AI tools, marketing technologies, and automation to improve productivity, campaign execution, and operational efficiency.
Build and manage reporting cadences.