Project Manager, Creative Asset Management

Adelphi Group•Los Angeles, CA

3d•$75,000•Hybrid

About The Position

The Project Manager, Creative Asset Management manages creative assets and launches for paid digital media campaigns. The role serves as the primary liaison between internal Communications Design & Partnerships teams and external stakeholders, including client creative teams, vendors, and creative agencies, to execute approved campaign deliverables. The position coordinates campaign assets and trafficking instructions, maintains project and scope documentation, monitors launch status, and supports timely, quality execution across teams.

Requirements

At least 2 years of project management experience within media or creative services.
Experience working in an advertising agency environment.
Familiarity with marketing communications strategy and processes across media formats, including online media, data processes, tagging, creative solutions, and experiential executions.
Knowledge of the digital media trafficking process.
Ability to track, record, and manage multiple projects at once.
Proficiency with Google Docs and Excel, and ability to learn internal project management tools and systems.
Excellent interpersonal, verbal, and written communication skills.
Ability to translate technical concepts for internal and external teams.
Strong organization, multitasking, prioritization, attention to detail, and communication skills.
Ability to work energetically as part of a team or independently and to receive feedback.
Ability to thrive and prioritize in a fast-paced environment.

Responsibilities

Manage digital deliverables to support flawless campaign execution.
Identify project risks and implement mitigation strategies.
Optimize workload distribution to support quality execution and delivery.
Work with Digital Partnerships to manage expectations for internal creative scope documents and external client needs at the project level.
Communicate potential variances to internal teams in a timely manner.
Review and maintain documents defining the creative scope of work.
Attend and support campaign kick-off meetings or calls by answering creative-needs questions and sending recaps.
Ensure craft teams follow the campaign execution process.
Reevaluate SLAs as needed when clients provide new creative direction.
Provide status updates and escalate issues to the Supervisor.
Process and direct creative assets, including key art, images, logos, fonts, videos, and audio, to media partners for custom ad creation.
Maintain asset organization within file storage.
Communicate and implement brand guidelines with media partners creating custom ads.
Prepare creative trafficking instructions for the internal Ad Operations team.
Review test pages and mocks before sending them to clients for creative approval.
Provide creative status updates to Digital Partnerships and communicate the impact on launch status.
Troubleshoot placement functionality issues and seek assistance from Ad Ops when needed.
Share creative insights during cross-functional meetings.
Advise on creative feasibility when evaluating new media opportunities.