Programmatic Digital Solutions Director

Talon Outdoor • New York City, NY

2d

About The Position

The Programmatic Digital Solutions Director oversees Talon’s tools and technology for optimizing programmatic digital out-of-home (DOOH) activations and leads the Digital Solutions team. Reporting to the Head of Digital Solutions, the Director manages key client relationships, drives growth and revenue, and ensures client expectations are met and exceeded. The role works with internal client teams and external agencies and clients to understand their processes, priorities, and preferences.

The Director promotes programmatic DOOH and Talon’s digital solutions through education, strategic data-driven campaign proposals, and proactive insight-led pitches. They identify opportunities to increase programmatic DOOH engagement and advertising spend, shape the growth of Talon’s digital business, and take responsibility for account programmatic campaign strategy. The role also represents Talon’s audience-targeting tools and works with product teams to inform feature development and roadmap priorities.

Requirements

• Experience managing a team.
• Familiarity with the media agency landscape.
• Familiarity with out-of-home and/or digital advertising channels, data, and audience targeting.
• Ability to discuss Talon products and solutions with clients at both high and detailed levels, and to clearly explain their capabilities, how they work, and when and where they should be applied.
• Eagerness and ability to learn quickly and think strategically.
• Ability to work independently, self-motivate, and solve problems.
• Strong organization, attention to detail, and time-management skills.
• Strong presentation skills.
• 7–9+ years of work experience in digital agency planning or buying roles and programmatic tools and technologies, including DSPs and SSPs.
• Work experience in media and programmatic tools and technologies, including DSPs and SSPs.
• Advanced knowledge of Excel and PowerPoint.

Nice To Haves

• Prior out-of-home experience.

Responsibilities

• Serve as a subject matter expert on Talon products and solutions, including Ada, Talon’s DMP, and Atlas, Talon’s DSP.
• Collaborate with Client Strategy teams to identify expansion opportunities with current clients and opportunities in new verticals.
• Develop advertiser and agency contacts and cultivate relationships at all levels to influence buying decisions.
• Manage and develop a book of accounts to deliver and exceed revenue goals.
• Oversee end-to-end programmatic campaign creation, delivery, optimization, and reporting.
• Partner with software development teams to inform the product roadmap and continuously improve product capabilities and client experience.
• Partner with inventory and SSP providers to develop strategic programmatic media plan proposals for clients.
• Ensure digital solutions stakeholders understand client and business requirements for campaign delivery, pacing, performance, and reporting.
• Prioritize Digital Solutions team responsibilities, including client pitches, campaign strategy and execution, meeting client expectations, and driving new revenue.
• Analyze and optimize team workflows and processes to support timely, accurate, and effective campaign delivery and outcomes.
• Relay client feedback and needs to the product team and ensure those needs are appropriately considered in product roadmaps.
• Support Client Strategy teams in managing and applying Ada to OOH audience-targeting strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed