Associate Director, Digital Activation (Programmatic) - Beauty & Skincare
About The Position
The Associate Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. The role requires strong attention to detail and ownership of educating junior team members and completing work that brings value to clients. This position develops and implements long-term execution plans based on clients’ business objectives, uses data to derive insights and connect campaign performance to those objectives, and oversees resources and progress through Strategists and/or Coordinators. The Associate Director presents strategic and tactical plans, trains and develops junior team members, manages campaign forecasting, budgeting, pacing, creation, and optimization, and identifies opportunities to expand campaigns. To the extent permissible by local law, employees are required to work in the office at least three days a week, unless additional in-office days are directed by the agency or manager.
Requirements
- Advanced understanding of ad trafficking.
- Advanced understanding of digital advertising, including social and programmatic, with hands-on experience with Meta, TikTok, Pinterest, DV360, and ADSP.
- Experience working with Microsoft Office products.
- Account-management experience, including demonstrated ability to manage and prioritize multiple projects in a client-service business.
- Ability to analyze data in Excel, including PivotTables and basic statistics.
- Strong leadership and communication skills.
- Strong organizational navigation skills.
- Self-starter capable of setting goals and reporting progress against them.
- Problem-solving skills and attention to detail in a multitasking, fast-paced business.
Nice To Haves
- Experience with Snapchat and Reddit.
Responsibilities
- Develop and implement long-term execution plans from clients’ stated business objectives, and achieve client-defined key performance indicators.
- Analyze data to identify insights and actions, and relate the results to clients’ business goals.
- Assign resources, track progress, assist with execution, and plan programs through supervision of Strategists and/or Coordinators.
- Present strategic and tactical plans to clients, staff, and internal teams.
- Provide insight and training to challenge and develop junior team members.
- Facilitate and manage forecasting, budgeting, pacing, campaign creation, and optimization.
- Apply understanding of business concepts and client objectives to identify campaign expansion opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
