Program Manager – CRM Implementation & Optimization #3412

Genius Road • Fort Worth, TX

1d • Remote

About The Position

Genius Road, LLC is seeking an experienced, hands-on Program Manager to lead optimization and implementation work for an existing FranConnect CRM platform supporting franchise sales, agreements, leases, and location management. The role will translate business priorities into actionable plans, identify dependencies, and manage timelines and deliverables. The Program Manager will develop and execute a prioritized roadmap to improve platform functionality, efficiency, and business value.

This position is a six-month contract with potential for extension and is remote for a Texas-based candidate. The Program Manager will assess the current CRM environment, coordinate implementation activities, address integration challenges, optimize workflows and customizations, and work with business stakeholders, technical teams, and the CRM vendor. The role also establishes program governance and identifies practical solutions to improve franchise-related business processes.

Requirements

• Bachelor’s degree in computer science, information systems, or a related field, or equivalent professional experience.
• Demonstrated experience managing complex technology implementations, CRM optimization initiatives, or enterprise system improvement programs.
• Experience with FranConnect or other franchise management platforms.
• Background in franchise operations, sales systems, agreement management, lease administration, or location management.
• Ability to turn loosely defined business needs into a structured, executable roadmap.
• Strong analytical, organizational, planning, and problem-solving skills.
• Experience managing technical dependencies, project timelines, milestones, risks, and deliverables.
• Understanding of system integrations, data flows, APIs, and flat-file data exchanges.
• Hands-on, execution-oriented approach and ability to move initiatives from planning through implementation.
• Excellent communication skills and ability to translate technical challenges into clear business priorities.
• Experience addressing technical debt, integration limitations, and vendor upgrade challenges.

Responsibilities

• Evaluate the existing CRM configuration, customizations, workflows, integrations, and operational challenges to identify opportunities for improvement.
• Translate business needs and priorities into a structured implementation roadmap with defined scope, dependencies, timelines, milestones, and deliverables.
• Lead and coordinate implementation activities from planning through execution, ensuring progress and alignment with business objectives.
• Address data and integration challenges involving flat files, APIs, and related systems to improve data flow, accuracy, and process efficiency.
• Identify opportunities to simplify workflows, reduce unnecessary customization, improve system maintainability, and restore the ability to apply vendor updates where feasible.
• Partner with business stakeholders, technical teams, and the CRM vendor to clarify requirements, resolve issues, and drive decisions.
• Track progress, manage risks and dependencies, communicate status, and ensure accountability for key deliverables.
• Identify and implement practical solutions to improve franchise sales, agreements, lease management, and location-related processes.

What This Job Offers

• Career Level: Mid Level