CRM Program Manager

RS Group • Richland Hills, TX

1d

About The Position

The CRM Program Manager leads high-visibility strategic programs for the Sales team, including a Salesforce Revenue Cloud (CPQ) implementation and other key initiatives. The role connects sales with marketing, customer service, pricing, product, IT, and other functions to align priorities, translate business needs into scalable solutions, and ensure customer-facing processes and systems work effectively across the organization.

The position leads the team responsible for CRM and related customer systems and owns the business roadmap and governance for US and Canada’s Salesforce CRM and related customer and commercial systems. For the CPQ implementation, the role translates pricing, quoting, and contract requirements into scalable design and ensures appropriate integrations with CRM, ERP, pricing, reporting, and other systems. It partners with the IT Project Manager on schedules, budgets, and goals while owning business outcomes, adoption, and success metrics.

The role monitors risks, dependencies, budgets, and benefits realization; reports progress to leadership in relation to business outcomes; and drives change management, communication, and training. It also provides day-to-day people leadership to the CRM and sales support team. Successful delivery is expected to reduce quoting cycle time, improve pricing consistency, and produce measurable revenue and margin impact.

Requirements

• Experience leading CPQ / Salesforce Revenue Cloud implementations, or strong experience building and maintaining a complex homegrown quoting tool.
• Strong program management and cross-functional leadership.
• Deep understanding of industrial distribution sales processes, pricing, and quoting.
• Experience within the Salesforce ecosystem.
• Demonstrated people leadership experience, including setting objectives, coaching and developing team members, managing performance, and conducting performance evaluations.
• Ability to drive change management and adoption at scale.
• Bachelor’s degree or equivalent experience.

Nice To Haves

• Experience in B2B distribution or the industrial sector.
• CRM and ERP integration experience, such as SAP.
• Revenue or Sales Operations background.
• MBA preferred.

Responsibilities

• Lead the team responsible for CRM and related customer systems, ensuring platforms, processes, data, and support enable commercial priorities and an effective user experience.
• Own the business roadmap and governance for US and Canada’s Salesforce CRM and related customer and commercial systems.
• Oversee intake, evaluation, prioritization, and delivery of system defects, enhancements, integrations, and business requirements.
• Translate pricing, quoting, and contract requirements into scalable CPQ design and ensure appropriate integration across CRM, ERP, pricing, reporting, and other systems.
• Ensure technology requirements meet stakeholder needs.
• Partner with the IT Project Manager to plan project schedules, budgets, and goals while owning business outcomes, adoption, and success metrics.
• Monitor risks, dependencies, budget, and benefits realization, and provide leadership updates that connect project progress to business outcomes.
• Drive change management, communication, and training so stakeholders are informed and trained and commercial functions remain aligned.
• Provide day-to-day leadership and direction to the CRM and sales support team, including setting objectives and performance expectations, prioritizing workloads, planning resources, coaching team members, and conducting performance evaluations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager