CRM Program Manager

RS Group•Fort Worth, TX

About The Position

The CRM Program Manager leads high-visibility strategic programs for the Sales team, including a Salesforce Revenue Cloud (CPQ) implementation and other key initiatives. The role aligns commercial strategy, system design, and measurable business outcomes, and serves as a bridge between Sales and functions such as Marketing, Customer Service, Pricing, Product, and IT. The role leads the team responsible for CRM and related customer systems and owns the business roadmap and governance for US and Canada’s Salesforce CRM and related customer and commercial systems. It oversees the intake, prioritization, and delivery of system defects, enhancements, integrations, and business requirements. For the CPQ implementation, the role translates pricing, quoting, and contract needs into scalable system design and ensures appropriate integration with CRM, ERP, pricing, reporting, and other platforms. Partnering with the IT Project Manager, the CRM Program Manager plans project schedules, budgets, and goals while owning business outcomes, adoption, and success metrics. The role monitors risks, dependencies, budgets, and benefits realization; reports progress and business outcomes to leadership; and drives change management, communication, and training. It also provides day-to-day people leadership, including setting objectives, prioritizing work, planning resources, coaching team members, and conducting performance evaluations.

Requirements

Experience leading CPQ / Salesforce Revenue Cloud implementations, or strong experience building and maintaining a complex homegrown quoting tool.
Strong program management and cross-functional leadership skills.
Deep understanding of industrial distribution sales processes, pricing, and quoting.
Experience within the Salesforce ecosystem.
Demonstrated people leadership experience, including setting objectives, coaching and developing team members, managing performance, and conducting performance evaluations.
Ability to drive change management and adoption at scale.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience in B2B distribution or the industrial sector.
CRM and ERP integration experience, such as SAP.
Revenue or Sales Operations background.
MBA.

Responsibilities

Lead high-visibility strategic programs for the Sales team, including a CPQ implementation and other key initiatives.
Align commercial strategy, system design, and measurable business outcomes, bridging Sales with Marketing, Customer Service, Pricing, Product, IT, and other functions.
Lead the team responsible for CRM and related customer systems, ensuring platforms, processes, data, and support enable commercial priorities and an effective user experience.
Own the business roadmap and governance for US and Canada’s Salesforce CRM and related customer and commercial systems.
Oversee intake, evaluation, prioritization, and delivery of system defects, enhancements, integrations, and business requirements.
Translate pricing, quoting, and contract requirements into scalable CPQ design and ensure appropriate integration across CRM, ERP, pricing, reporting, and other systems.
Ensure technology requirements meet stakeholder needs.
Partner with the IT Project Manager to plan project schedules, budgets, and goals while owning business outcomes, adoption, and success metrics.
Monitor risks, dependencies, budget, and benefits realization.
Provide leadership updates on progress and connect project updates to business outcomes.
Drive change management, communication, and training to keep stakeholders informed and trained and commercial functions aligned.
Set team objectives and performance expectations, prioritize workloads, plan resources, coach team members, and conduct performance evaluations.