Program Manager, Talent Attraction & Candidate Experience
About The Position
GEICO is seeking a leader to develop and execute a compelling employer brand strategy that attracts, engages, and retains top talent. The position shapes how GEICO is perceived by prospective and current talent, showcasing the company, culture, rewards, and career opportunities through internal and external channels. As part of the associate experience team, the role partners closely with talent acquisition, marketing, social media, and communications to maintain brand consistency and achieve measurable impact across recruitment, social media, content creation, and employee engagement. The posting describes these duties under the title “Senior Manager, Employer Branding.”
Requirements
- 8–10 years of content development experience.
- At least 3 years of digital marketing experience.
- Bachelor’s degree in public relations, communications, journalism, integrated marketing, or equivalent.
- Strong understanding of employer branding principles and best practices.
- Experience developing and executing marketing campaigns.
- Excellent communication and interpersonal skills.
- Ability to collaborate with cross-functional teams.
- Strong analytical and problem-solving skills.
- Proven leadership and team management skills.
Nice To Haves
- Content development experience in financial services or other large consumer brands.
Responsibilities
- Oversee implementation of GEICO’s associate value proposition and the GEICO Pledge within recruitment and retention efforts.
- Create and execute plans to strengthen GEICO’s position as an employer of choice, including social media content, recruitment marketing campaigns, and recruitment materials.
- Oversee GEICO’s presence on career sites, social media platforms such as Handshake, Glassdoor, and LinkedIn, and job boards, ensuring a consistent and positive image.
- Advise and partner with other departments on content strategies that support functional or campaign objectives.
- Monitor employer branding best practices, emerging social media trends, and competitor activity.
- Define and track employer branding KPIs, such as cost per hire, employee engagement, and candidate satisfaction.
Benefits
- Competitive pay.
- Benefits and flexibility to support well-being and future.
- Personalized development programs, mentorship, and certification assistance.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
