Program Manager, Creative & Experience
About The Position
The Program Manager, Creative & Experience sits within the Creative & Experience Strategy team and reports to the Director of Experience Strategy & Creative. The role translates established business and member priorities into coordinated creative and marketing programs, owning how approved priorities are scoped, organized, and delivered while keeping execution connected to the original objective and member need. The position combines program management with strategic judgment to develop actionable briefs, align stakeholders, manage complex asset delivery, and support creative experimentation. It is a marketing program management role, not a creative-practitioner or creative-strategy role, and requires experience working closely with in-house designers, writers, and other creative specialists.
Requirements
- 5–8 years of relevant experience in marketing program management, integrated marketing, creative operations, or related work, including ownership of complex programs across teams.
- Demonstrated experience managing creative, brand, content, or experience programs and partnering closely with in-house creative teams.
- Ability to translate an established priority into a program recommendation and actionable brief, using judgment to resolve ambiguity and recommend scope, sequencing, and resource tradeoffs.
- Understanding of creative development workflows, digital marketing channels, and how content, messaging, design, review cycles, and channel requirements affect delivery and member experience.
- Strong facilitation, communication, organization, and problem-solving skills.
- Ability to challenge unclear requests constructively and influence stakeholders without direct authority.
- Proficiency with Jira or comparable work management tools, including documentation and program reporting.
Nice To Haves
- Consumer marketing, e-commerce, or digital member experience.
- Experience translating learning objectives into testing plans, clarifying hypotheses and comparisons, synthesizing findings, and recommending next steps.
- Working knowledge of creative experimentation or user-testing principles and limitations.
Responsibilities
- Translate established priorities into actionable briefs defining the problem, audience, intended outcome, requirements, constraints, deliverables, and measures of success.
- Recommend program scope, workstreams, sequencing, and delivery approach.
- Identify missing information, conflicting inputs, risks, and required decisions before work begins.
- Synthesize stakeholder feedback, facilitate decisions, and keep programs aligned with approved briefs.
- Own intake, Jira ticketing, schedules, milestones, dependencies, capacity visibility, risks, and reporting across concurrent programs.
- Coordinate reviews, approvals, handoffs, quality assurance, and launch readiness.
- Communicate priorities, progress, decisions, risks, and tradeoffs to team members and stakeholders.
- Escalate or pause work when required inputs, decisions, resources, or strategic alignment are missing.
- Improve workflows and operating practices to reduce rework and support scalable execution.
- Manage product go-to-market initiatives, broad-audience campaigns, and evergreen marketing programs from approved brief through asset delivery.
- Translate briefs into coordinated asset plans across email, landing pages, websites, in-product content, curated collections, launch communications, templates, and supporting messaging.
- Partner with creative, product, lifecycle, and channel owners to address channel requirements, versioning, localization, and asset readiness.
- Ensure assets work together as a coordinated member experience rather than as disconnected deliverables.
- Translate established learning priorities into creative testing through user testing, consumer insights, concept testing, and in-market A/B tests.
- Partner with leadership to define hypotheses, stimuli, variants, audiences, and success measures.
- Coordinate test development, readiness, execution, and result reviews.
- Connect findings to the original brief and recommend whether to iterate, expand, discontinue, or investigate further.
- Maintain accessible documentation of tests, decisions, and reusable learnings.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
