Director, Creative Design & Experience

Tapestry•New York, NY

1d•Hybrid

About The Position

The Creative Design & Experience Director develops global digital-experience capabilities by translating shared market needs and product priorities into reusable experience requirements. The role leads agency partners in site creative design and enables compelling, locally relevant eCommerce experiences across markets. The director establishes the brand-led direction, principles, and standards for digital experiences and owns the creative-design standards and brand layer of the global eCommerce design system. The role develops creative concepts for new global site experiences, templates, visual systems, and interaction concepts, while partnering with Digital Product/UX to transition approved creative into final UX and scalable product solutions. Product/UX retains responsibility for functional design, technical requirements, and implementation. The position works across global and local teams to identify shared needs, define creative requirements for CMS components and interactions, and co-design localization frameworks that balance global brand integrity with market-specific content, language, and commercial needs. It champions consumer-centered design, sets standards for digital craft and brand consistency, and establishes global creative-review and design-governance processes. The director leads and develops the Creative Design & Experience team and external agency ecosystem and represents the creative digital-experience perspective in enterprise roadmap discussions.

Requirements

10+ years in digital creative direction, experience design, eCommerce design, brand design, or related fields, with significant leadership experience.
Strong portfolio demonstrating premium consumer and eCommerce digital experiences.
Experience owning design standards or design systems within a complex global organization.
Strong understanding of the distinctions and intersections between brand design, UX, product design, and technology.
Experience directing agencies and multidisciplinary design teams.
Proven ability to establish creative vision while partnering successfully with Product, UX, and Engineering.
Experience working across global/local organizations and designing systems that balance consistency with local flexibility.
Exceptional creative judgment and executive communication skills.

Responsibilities

Establish brand-led design direction, principles, and standards for digital experiences.
Lead external creative and design agency partners, setting strategic direction, reviewing work, and ensuring output reflects Coach brand identity and global digital-experience standards.
Own the creative-design standards and brand layer of the global eCommerce design system, maintaining consistent visual expression while supporting market flexibility.
Lead the creative and experience-design scope for new global site experiences, translating brand strategy, storytelling requirements, and market needs into concepts and design direction.
Partner with Digital Product/UX to transition approved creative concepts into final UX and scalable product solutions.
Establish reusable creative templates, visual systems, and interaction concepts for adoption across markets.
Identify shared market experience needs and determine whether existing design-system patterns, enhancements, or new creative concepts can address them.
Define creative requirements for new CMS components and interactions based on agency-led design work, partnering with Digital Product on feasibility, scalable behavior, and development approach.
Co-design localization frameworks that preserve global brand expression while accommodating market-specific content, language, and commercial needs.
Incorporate relevant research, behavioral insights, usability findings, and Local BU feedback into global design direction.
Set standards for digital craft, visual hierarchy, responsiveness, accessibility considerations, and brand consistency across global experiences.
Establish global creative-review and design-governance processes that maintain quality without creating unnecessary bottlenecks for Local BUs.
Lead and develop the Creative Design & Experience team and external agency ecosystem, building design capabilities and clear partnership models.
Represent the creative digital-experience perspective in enterprise roadmap discussions and advocate for capabilities that strengthen storytelling and brand expression at scale.