Program Lead, Retail & Channel Growth, Apple Music

Apple • Cupertino, CA

11d

About The Position

The Commercial team supports the day-to-day operations and long-term planning of Apple Music. Within it, the New Growth Programs team identifies, tests, and scales new ways to grow subscribers. This role owns a core growth program focused on Apple’s hardware route to market, spanning Apple Retail (online and in-store), the worldwide sales channel, and hardware partnerships. The goal is to make Apple Music a selling point when customers purchase hardware.

The Program Lead takes growth ideas from concept to market across the retail and channel pillar. The role designs commercial constructs—including offers, incentives, co-funding, and merchandising—that integrate Apple Music into hardware purchases, then leads cross-functional execution with Apple Retail, Worldwide Sales, regional teams, Finance, Marketing, and Product. The role sets program vision, develops execution plans, aligns partner teams, and drives programs through launch and measurement.

Requirements

• At least 8 years of experience in strategy activation, program management, go-to-market, channel or retail marketing, business development, or a related commercial role.
• Demonstrated ability to drive cross-functional programs from idea to launch across multiple stakeholder teams, without direct authority over them.
• Strong commercial judgment, including experience building business cases, reading a P&L, and framing trade-offs for senior audiences.
• Exceptional interpersonal skills and emotional intelligence, with the ability to build trust and align teams with competing priorities.
• Perseverance, ownership of outcomes, and ability to maintain momentum through ambiguity and setbacks.
• Clear and concise written and verbal communication skills.
• Bachelor’s degree.

Nice To Haves

• Experience with retail, worldwide sales, or channel partner programs.
• Familiarity with hardware go-to-market and channel economics.
• Experience with subscription businesses and funnel metrics such as trial, conversion, retention, and LTV.
• Experience launching consumer offers or bundles with retail or channel partners, ideally across multiple regions.
• Analytical ability to size opportunities and evaluate results, and comfort partnering with Finance and Data Science teams.
• Background or interest in music, media, or consumer services.
• MBA or equivalent advanced degree.

Responsibilities

• Own a core Apple Music subscriber-growth program focused on Apple’s hardware route to market.
• Take retail and channel growth ideas from concept through market launch.
• Design offers, incentives, co-funding, and merchandising that make Apple Music part of the hardware purchase.
• Drive cross-functional execution with Apple Retail, Worldwide Sales, regional teams, Finance, Marketing, and Product.
• Set program vision, map execution plans, align teams, and maintain momentum through launch.
• Measure program results.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior