Program Coordinator - Statler College of Engineering and Mineral Resources

West Virginia University•West Virginia, WV

About The Position

The Program Coordinator leads strategic undergraduate recruitment initiatives for the Statler College of Engineering and Mineral Resources at West Virginia University. The role develops, implements, and assesses recruitment strategies to attract undergraduate students, conducts institutional research and data analysis, identifies effective practices, attracts students with competitive academic profiles, and improves the conversion of admitted freshmen and first-year transfer students. The coordinator manages recruitment across the College’s 16 undergraduate programs, including on-campus events and visits, targeted off-campus outreach, faculty partnerships, the volunteer Student Ambassador Program, CRM activity, communications, marketing, research, and assessment. The position collaborates with WVU’s Office of Admissions, College departments, Strategic Communications, and other partners, and serves on University and College committees related to recruitment and yield. The role includes travel within West Virginia and the surrounding region. WVU describes a 37.5-hour work week and offers paid holidays, annual and sick leave, health insurance and other benefits, retirement savings, and wellness programs.

Requirements

Master’s degree, or bachelor’s degree with equivalent related experience.
At least two years of corporate and/or personal sales, college admissions or recruiting, or marketing/social media experience.
At least one year of experience working with traditional and non-traditional students in secondary education, vocational school, or higher education, such as recruitment, advising, or admissions.
Effective oral and written communication skills.
Excellent presentation and public speaking skills.
Ability to think creatively and develop effective recruitment and yield strategies.
Personal selling and customer service skills.
Ability to manage multiple projects simultaneously.
Competency in integrated promotions, personal selling, and persuasion.
Ability to conduct institutional research, data analysis, and benchmarking.
Proficiency in data-mining applications and knowledge of enrollment trends in regional and national higher education institutions.
Ability to implement assessment models and compare results with a strategic recruitment plan.
Ability to forecast recruitment costs, including travel, promotional literature, and incidental expenditures.
Ability to use social media to connect with prospective and admitted students.
Proficiency with Microsoft Suite applications.
Knowledge of federal financial aid application processes and deadlines.
All qualifications must be met by the time of employment.

Nice To Haves

Proficiency with online communications and student-management applications, such as MailChimp and CRM systems.

Responsibilities

Lead the development, implementation, and assessment of strategic recruitment initiatives for the College’s 16 undergraduate programs.
Serve as the College’s liaison to the WVU Key Recruiters Council and Strategic Outreach Council, and collaborate with the Office of Admissions on on-campus yield events.
Assist students with the University application process and refer them to academic and student support units when appropriate.
Collaborate with Admissions and other academic units to identify effective approaches for recruiting first-time freshmen and first-time transfer students.
Communicate with prospective students, applicants, and admitted students to connect them with the College before matriculation.
Coordinate faculty, staff, and student participation in on-campus recruiting and yield events; organize student information fairs and lead personalized campus visits.
Coordinate guest visits to undergraduate majors with the WVU Visitors Center and College faculty.
Plan, implement, and evaluate anti-melt strategies, including Adventure WV, study abroad activities, and other academic-adjacent programs.
Advise academic department chairs on major-specific recruitment initiatives informed by industry trends.
Track and communicate with applicants, admits, and deposits using the CRM system; coordinate College recruitment events with the central Admissions calendar.
Participate in priority college fairs and college nights and develop an annual recruitment travel schedule for in-state and non-resident markets.
Travel within the state and region to meet high school juniors and seniors interested in engineering or computing degrees.
Manage the recruitment budget, travel planning, purchasing of recruitment materials, and inventory.
Develop strategies for building relationships and tracking faculty and staff visits to targeted high school classrooms; build pipelines with major-specific youth organizations.
Oversee recruitment, selection, training, and activities for the College’s volunteer Student Ambassador Program.
Assess recruitment initiatives and reallocate resources when projected yield is unlikely to meet enrollment goals.
Record prospective-student interactions outside University recruitment events and track recruitment events, applications, attendance, and yield metrics in the CRM system.
Develop and implement segmented, multi-channel communications for inquiries, applicants, admits, deposits, freshmen, transfers, and parents.
Collaborate with Strategic Communications and the College’s Marketing and Communication team on accurate, compelling, and up-to-date print, digital, and social materials.
Advise the Dean on high-caliber student audiences for personalized recruitment outreach, including note-writing campaigns.
Monitor communication methods to evaluate their effectiveness in recruiting undergraduate students.
Build assessment into recruitment initiatives, analyze results, and adjust strategies; track enrollment trends, projected demographics, and data specific to Statler programs.
Research and map community and technical colleges in the state and surrounding region that send students to four-year institutions to complete bachelor’s degrees.
Create and administer tools to assess recruitment effectiveness and recommend changes to College- and University-sponsored activities and events.
Analyze matriculant characteristics and academic and socioeconomic profiles associated with students’ decisions to enroll.
Gather feedback about admitted students who do not matriculate and recommend ways to improve yield among freshmen and transfers.
Serve on University and College committees, task forces, and work groups related to recruitment and yield, as recommended by the Associate Dean of Academics and Student Performance or the Dean.