Product Marketing Specialist

Consumers Credit Union•Lake Forest, IL

4d•$78,198 - $125,114•Hybrid

About The Position

At Consumers Credit Union (CCU), we're dedicated to helping our members achieve financial success through innovative products, exceptional service, and meaningful relationships. We're looking for a Product Marketing Specialist who thrives at the intersection of marketing, analytics, product strategy, and partnership management. In this role, you'll lead our affiliate marketing program, oversee our digital offers platform, and collaborate across the organization to bring product marketing initiatives to life. If you're a data-driven marketer who enjoys building relationships, optimizing campaigns, and turning insights into action, we'd love to hear from you.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related.
5+ years of marketing experience, preferably within financial services.
8+ years of relevant marketing experience in lieu of a degree, preferably within financial services.
Experience in affiliate marketing, digital marketing, or strategic partner management as well as experience with campaign execution and performance optimization.
Knowledge of financial products and services, particularly lending products.
Analytical and comfortable using data to guide decisions and measure success.
Comfort working with multiple systems and technical platforms.
Strong communicator who excels at collaborating across teams and external partners while managing multiple projects in a fast-paced environment.

Responsibilities

Lead and optimize CCU's affiliate marketing program, serving as the primary liaison between our affiliate agency and internal stakeholders.
Monitor program performance, profitability, application quality, and partner ROI, providing insights and recommendations to leadership.
Manage affiliate relationships and commission structures to support growth and profitability goals.
Administer and optimize CCU's digital offers platform, coordinating campaigns with product, marketing, finance, digital banking, and external partners.
Ensure product offers and content are accurate, compelling, and aligned with conversion objectives.
Monitor performance, resolve issues, and leverage data insights to improve campaign effectiveness.
Coordinate the creation and delivery of marketing materials, including web content, emails, presentations, sales tools, and collateral.
Execute product marketing campaigns and support go-to-market initiatives that drive awareness, adoption, and growth.
Assist with product launches, enhancements, testing, and training materials to ensure successful implementation and frontline readiness.
Partner cross-functionally to maintain consistent messaging, brand standards, and a strong member experience across channels.