Product Marketing Specialist – Medical Journals

Wolters Kluwer•Philadelphia, PA

14d•$52,300 - $89,350•Hybrid

About The Position

Wolters Kluwer is seeking a Marketing Specialist to support and lead marketing for a portfolio of scholarly medical and nursing research journals. The role develops and executes strategic marketing programs to drive author engagement, readership, subscription renewals, and revenue. It involves collaborating with global and cross-functional teams, managing multiple projects, and using marketing and analytics tools to execute campaigns and report results. Experience with medical or scientific publishing is preferred. The position is hybrid in Philadelphia, Pennsylvania, with eight days per month in the office. Travel is less than 10%.

Requirements

Bachelor’s degree in marketing or communications, or equivalent professional experience.
At least 2 years of B2C marketing experience.
Working knowledge of Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
Familiarity with Smartsheet for project management and Adobe DC for annotating and editing PDFs.
Ability to interpret and report on marketing metrics.
Strong writing and verbal communication skills.
Experience in copywriting and campaign coordination.
Willingness to learn new concepts and work on new projects.

Nice To Haves

Previous experience in the publishing industry or academia.
Experience with medical or scientific publishing.
Comfort using GA4, Smartsheet, Adobe DC, Canva, Microsoft Office, Domo, and Jasper for marketing execution, project management, creative work, analytics, reporting, and content development.

Responsibilities

Develop and implement marketing plans for a diverse portfolio of scholarly journals, aligning strategies with Wolters Kluwer objectives and society partner expectations to increase manuscript submissions, article usage, and subscription or Open Access revenue.
Manage the annual marketing planning cycle, including setting objectives, developing campaigns, forecasting results, and adjusting tactics based on performance data.
Plan and execute multi-channel marketing campaigns and events to increase journal visibility and engagement.
Coordinate promotion across email marketing, content marketing, social media, search/SEO, and conferences to reach authors, researchers, and readers globally.
Develop campaign messaging, oversee creative development with designers or freelancers, and schedule communications such as specialty e-newsletters, hot-topic alerts, and social media posts.
Lead the planning and execution of the global journal subscription renewal program to improve retention, renewal revenue, and subscriber lifetime value across customer segments.
Develop and optimize print, email, digital, and telemarketing renewal campaigns using customer insights and performance data.
Monitor campaign performance, renewal trends, and retention metrics, and recommend actions to improve revenue and engagement.
Manage renewal budgets, agency and vendor relationships, and annual marketing plans supporting subscription retention and business objectives.
Manage journal promotional budgets and campaign calendars, track expenditures, and adjust allocations to maximize return on investment and remain within budget.
Ensure marketing materials and activities meet Wolters Kluwer or society brand guidelines and quality standards, with attention to detail and timely delivery.
Collaborate with Publishing, Central Marketing, Production, and Operations teams to align strategy and coordinate marketing initiatives, collateral, digital assets, and content promotion.
Analyze metrics including email open and click-through rates, circulation trends, usage statistics, manuscript submissions, and subscription sales.
Prepare stakeholder reports on marketing return on investment and campaign impact, including effects on usage and submissions.