Product Marketing Manager

TechnologyAdvice

5d•$90,000 - $110,000•Remote

About The Position

TechnologyAdvice is seeking a passionate B2B Marketer to join their core marketing team as a Product Marketing Manager. This role is pivotal in building awareness and generating demand from B2B marketing and demand generation leaders at large technology companies. The Product Marketing Manager will be responsible for planning and delivering product messaging and positioning, customer and market intelligence, client-facing content and collateral, and sales enablement activities. This role will also support content marketing and thought leadership efforts, crafting compelling content aligned with core positioning strategy and market insights. As part of a collaborative team, this role offers opportunities to impact the business, grow product marketing and content strategy skills, and expand a career in B2B marketing. The position is remote within the United States.

Requirements

5+ years of experience in B2B Marketing, Product Marketing, Demand Generation, Content Marketing, or similar roles
Genuine passion for understanding buyers, researching markets, and developing stand-out messaging and creative assets that elevate brands in the market
Strong ability to work collaboratively with cross-functional teams
Detail-oriented, organized, and able to manage multiple projects simultaneously
Desire to go beyond ‘core product marketing’ by contributing to content marketing, sales enablement, demand generation, and other priorities across the team
Able to thrive in a high-velocity, agile, and rapidly changing environment
Self-starter who is comfortable working independently and experimenting
A genuine desire to learn, grow, and build your career as a B2B marketing professional
Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
Must be currently authorized to work in the United States at hire in an employer approved US state and must maintain authorization to work in the United States throughout employment.

Responsibilities

Lead the strategy and execution of core product marketing functions including customer research, market intelligence, product positioning, and customer-facing collateral
Drive content and thought leadership strategy based on customer and market insights, industry trends, and core positioning priorities
Partner closely with the sales team to provide up-to-date collateral, presentations, research, videos, and other tools for the sales process
Partner with Product and Operations teams to support product strategy, new product and service introductions, and related product collateral and messaging
Collaborate with Demand Gen and Sales Development teams to support key campaigns, refine messaging, and ensure key programs leverage thought leadership and market research
Act as a subject matter expert on B2B marketing as a content creator and publisher, with potential to participate in podcasts, videos, and more

Benefits

Career Growth: mentorship programs, leadership academies, opportunities to shape company culture and DEI initiatives
Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays
Remote-First Culture: Work from the comfort of your home
Flexible PTO: Take the time you need, when you need it
Health Coverage: Medical, dental, and vision plans for you and your family
Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage
401K with Match: Company-matched retirement savings
Paid Parental Leave: Support for new parents
Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements
Pet Insurance: Care for your furry family members
Speaker Series Bonus: Present in our monthly speaker series and earn a bonus
Book Reimbursement: Up to 12 books reimbursed per year
Bucket List Benefit: Annual contributions toward dream adventures after 3 years
In-Office Perks: Catered lunches for our in-office team