Product marketing manager (B2B) – Global technology hardware company
About The Position
The Product Marketing Manager will drive go-to-market strategies for new B2B product launches in North America for a global technology hardware company. The role translates market insights into actionable plans and works closely with sales, engineering, and global product marketing teams to understand customer needs, inform product development priorities, and bring new technologies to market. This is a full-time, on-site position in San Gabriel Valley, California. The hire will be the company’s first North American product marketing team member, reporting to the US-based Marketing GM and collaborating with colleagues across Asia, Europe, the Middle East, and Latin America. The role will manage product marketing initiatives from initial planning through execution while taking increasing ownership of regional strategy.
Requirements
- 5–8 years of product marketing experience in B2B technology, preferably involving physical hardware products such as data center infrastructure, cooling systems, or related technologies.
- Experience developing and executing go-to-market strategies for new product launches.
- Ability to collaborate effectively with sales and engineering teams on technical products.
- Understanding of B2B customer needs, market dynamics, and product positioning.
- Strong communication and project management skills, with the ability to work across global teams.
- Comfortable taking initiative and working independently while navigating established processes.
Nice To Haves
- Direct experience with data center infrastructure, cooling technologies, or related B2B hardware products.
- Experience working with global product marketing teams to adapt strategies for regional markets.
- Experience collaborating with external marketing agencies on regional campaigns.
Responsibilities
- Develop and execute go-to-market strategies for new B2B product launches in North America.
- Partner with sales teams to understand customer needs, market trends, and competitive opportunities.
- Share North American customer insights, market feedback, and competitive intelligence with engineering and global product teams to inform product development priorities.
- Translate technical product capabilities into compelling positioning and messaging for B2B audiences.
- Work with global product marketing leadership to align regional strategies with company priorities.
- Coordinate with marketing colleagues and external agencies to support local campaigns and outreach.
- Manage product marketing initiatives from initial planning through execution, building increasing ownership of regional strategy.
Benefits
- Medical, dental, and vision insurance, with 100% of the basic employee plan covered by the employer and 50% of dependent coverage.
- 401(k) plan.
- Basic and voluntary life insurance and accidental death and dismemberment (AD&D) coverage.
- 15 vacation days and 5 sick days.
- 11 paid holidays plus 5 floating holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
